In a significant development for the retail media landscape, Xnurta, an acclaimed advertising platform powered by agentic AI, has officially unveiled its latest product innovation, the Xnurta Data Hub. This new solution is engineered to address a major operational challenge for large-scale advertisers by automating the complex process of integrating Amazon Ads data directly into their own proprietary business intelligence systems, data warehouses, and analytical dashboards through a dedicated API.
The Data Hub provides a streamlined pathway for enterprise brands and their agency partners to funnel vast amounts of campaign data and crucial market intelligence directly into their Amazon S3 storage environments. This eliminates the laborious and often error-prone task of manual data exports, which has long been a bottleneck for analytics teams. Beyond standard campaign metrics, the platform supports the integration of sophisticated custom models from Amazon Marketing Cloud, including metrics like customer lifetime value, time-to-conversion analysis, cross-product purchasing associations, and new-to-brand assessments. To ensure data integrity, the system delivers information securely in CSV format and is equipped with robust features such as flexible scheduling, detailed logging, and an automatic retry mechanism, guaranteeing both accuracy and reliability for enterprise-level data operations.
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This technological advancement reflects the company’s core philosophy of simplifying the complexities of modern advertising. “At Xnurta, we’re committed to making retail media optimization as seamless as possible,” said Kashif Zafar, CEO of Xnurta. “Our Data Hub is the latest example of how we continue to launch products that free our clients from tedious processes so they can dedicate more time to strategy and growth.”
By providing a direct and automated data pipeline, the Data Hub enables brands to achieve insights with far greater speed, a critical advantage in the fast-paced digital marketplace. It empowers organizations to create a unified and comprehensive view of their advertising ecosystem by merging ad performance data with competitor insights and advanced customer journey models from multiple sources. This holistic perspective allows for deeper, more meaningful analysis. The system’s automation is designed for dependability, allowing users to configure multiple data extraction scopes within a single task, defining the precise timing, frequency, and destination for the data. The built-in error handling and auditing capabilities provide a reliable, “set-it-and-forget-it” solution for data management.
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The design of the Data Hub was specifically tailored to meet the needs of sophisticated corporate environments. “We designed Xnurta’s Data Hub with enterprise IT and analytics teams in mind,” stated Matt Yu, Vice President of Product at Xnurta. “With built-in scheduling, error handling, and direct S3 integration, brands can move data at scale without building custom pipelines from scratch. This makes it easier to operationalize Amazon ads data.” This new offering ultimately empowers businesses to harness their Amazon advertising data on their own terms, fostering a more agile and data-driven approach to strategy.
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