How 5 Group Benefits Leaders Cut Costs and Improve CX with AI-Powered Automation

Day July 17, 2025

MadTech Rebrands to MadConnect Introducing a New Category, the ICL

MadTech Rebrands as MadConnect and Debuts ICL Category

MadTech has officially rebranded to MadConnect , signaling its transformation into the industry’s Intelligent Connectivity Layer (ICL) a foundational platform enabling seamless integration, automation, and scalability for modern marketing and advertising ecosystems. As businesses face growing pressure to unify fragmented…

2025 Marketing Reset: How AI and Digital Twins Are Changing Strategy

2025 Marketing Reset: How AI and Digital Twins Are Changing Strategy

The 2025 marketing reset is fuelled by the tremendous pace of AI evolution, growth of digital twins, and dramatic changes in user behavior. While brands navigate this new ecosystem, age-old tactics are not enough. To remain competitive, marketers will have to shift to emotionally resonant experiences, smart systems, and nimble research techniques that mirror the new digital reality. Likewise, as artificial intelligence automates creative workflows and digital twins take over research models, marketing leaders are navigating a period when…