Sinch AB, a international chief in client communications via its consumer Communications Cloud , has announced its implementation of the model Context Protocol (MCP) a prime leap forward in permitting AI dealers to execute complex conversation responsibilities at scale. As…
Backstroke, the generative AI email marketing platform for e-commerce brands, has raised $2.8 million in new growth funding, led by Allos Ventures, with continued support from High Alpha and Ground Game Ventures. The investment underscores Backstroke’s rapid market adoption and…
MadTech has officially rebranded to MadConnect , signaling its transformation into the industry’s Intelligent Connectivity Layer (ICL) a foundational platform enabling seamless integration, automation, and scalability for modern marketing and advertising ecosystems. As businesses face growing pressure to unify fragmented…
Leadpages, a leading platform for building high-converting landing pages and digital campaigns, has acquired Glorify , an intuitive design platform known for enabling marketers to create compelling, high-performing marketing assets. The acquisition brings together two powerful tools into a single…
MGID, a leading global advertising platform, has announced a strategic partnership with Patch.com, one of the largest hyperlocal news networks in the United States. Reaching over 25 million unique visitors each month, Patch.com provides local news and community updates across…
The 2025 marketing reset is fuelled by the tremendous pace of AI evolution, growth of digital twins, and dramatic changes in user behavior. While brands navigate this new ecosystem, age-old tactics are not enough. To remain competitive, marketers will have to shift to emotionally resonant experiences, smart systems, and nimble research techniques that mirror the new digital reality. Likewise, as artificial intelligence automates creative workflows and digital twins take over research models, marketing leaders are navigating a period when…
OpenXSelect cuts deal setup time by 50% and doubles reach across CTV, native, app, and web. OpenX Technologies, Inc., a leading supply-side platform, announced the general availability of OpenXSelect, a next-generation curation and supply-side targeting platform for brands and agencies.…
Entravision Communications Corporation, a global media and advertising technology company, announced that on July 15, 2025 it entered into a strategic amendment to its credit agreement. The move is intended to increase the company’s financial stability and accelerate debt reduction,…
Report Reveals Market Shift from Experimentation to Execution Mediaocean, the foundational partner for omnichannel advertising, released findings from its 2025 H2 Market Report, offering insights into the most pressing trends shaping advertising in the second half of the year. Drawing…
Launch follows Wunderkind’s award-winning campaign with IPG Team Beauty and Ulta Beauty, recognized by AdExchanger WunderKIND Ads, the advertising division of Wunderkind delivering user-first ad experiences that don’t interrupt content consumption, announced the launch of WunderKIND CTV Pause Ads, a groundbreaking product…
AdAdapted Partners with Pepper to Expand Reach and Enhance the Digital Shopping Experience for Home Cooks AdAdapted, a consumer packaged goods (CPG) media partner revolutionizing advertising technology by turning pre-shop intent into awareness and action, announced a strategic partnership with…
City’s premier waterfront district demonstrates the power of innovation and public-private partnership ZoomInfo, the Go-To-Market Intelligence Platform, announced the official opening of its new Vancouver office at Terminal One — marking a key milestone in the company’s 18-year history and…
One10 LLC, a leader in performance improvement and incentive solutions, has acquired Whistle, a St. Louis-based employee engagement and rewards technology company. The acquisition significantly strengthens One10’s position in behavioral science, data science and incentive technology capabilities, enabling faster, more…
Customers can now host their Talkdesk platform in the region, allowing them to comply with local and industry-specific data residency and privacy requirements Talkdesk®, Inc. announced its new UK Regional Cloud, a significant addition to its expanding global network of…
Advisor CRM, an all-in-one CRM platform designed exclusively for financial advisors, announced a strategic partnership with SmartData, a secure data aggregation and prospect engagement platform. As a result of the integration, advisors who use the Advisor CRM platform have the ability…
Mobvista, a leading global marketing and advertising technology company, announced it has been named to the second annual Fortune 500 Southeast Asia list, ranking at #208. The prestigious list recognizes the largest companies in the region by revenue. Mobvista’s inclusion…
Pipedrive, the easy and effective sales CRM for small businesses, launched Pipedrive Pulse, a smart prospecting toolkit that helps sales teams cut through the noise, focus on best-fit leads and take control of their pipeline. The company introduced streamlined plans aligned…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
Fuel up with free marketing tech insights
