Hightouch, a leading platform combining data and AI to empower marketers, recently announced a significant expansion with the opening of its new office in New York City. This move is accompanied by the appointment of Chelsea Williams as Head of…
RocketReach, a leading sales and recruiting intelligence platform, has announced a set of powerful new features in its September product release designed to make outreach faster, smarter, and easier to scale. The update introduces enhanced customization for data exports, AI-powered…
Smart Communications has introduced SmartPATH™, a cutting-edge omnichannel orchestration and digital delivery solution tailored for enterprises in heavily regulated industries such as insurance, healthcare, and finance. Designed to seamlessly connect customer conversations across multiple channels including email, SMS, RCS, and…
A recent study from Finnish startup SpeedyIndex has revealed that about 40% of new web pages fail to be indexed by Google within their first month, effectively making them invisible to online audiences. This indexing delay, described as an escalating…
Environics Analytics has deepened its strategic collaboration with NielsenIQ (NIQ), bringing together two leaders in consumer and retail intelligence to deliver advanced, hyperlocal insights for Canadian CPG brands and retailers. Through this newly expanded agreement, the EA marketing analytics platform…
DemandScience has unveiled Ionic and Labs, two new solutions aimed at tackling the pervasive “Marketing Data Mirage” that has undermined B2B marketers’ confidence in their pipeline success. This “data mirage” has grown out of an environment saturated with intent signals,…
FormAssembly has once again been named a Leader in Info-Tech Research Group’s 2025 Online Forms Data Quadrant Report, achieving the highest overall satisfaction rating among all vendors evaluated. The recognition underscores the company’s growing role as an enterprise‑grade form and…
Cision, widely recognized as a major force in consumer and media intelligence solutions, has introduced significant upgrades to its CisionOne platform, fundamentally changing how PR and communications teams operate in a rapidly evolving media landscape. The recent enhancements include more…
Attain has announced a new partnership with Acxiom that will make its real-time, consent‑based purchase data available to agencies across Interpublic Group (IPG). The collaboration is aimed at helping marketers refine audience targeting, optimize campaigns mid-flight, and more closely connect…
Introduction: Why The Martech-Adtech Fusion Matters More Than Ever If you have ever found that marketing technology (Martech) and advertising technology (Adtech) are two completely different things, but still, they are both in the same building, then you are not…
Intent IQ, TransUnion, and Involved Media have released results from a joint campaign that highlights how audience amplification strategies can restore scale and deliver strong performance in today’s privacy-first advertising landscape. The collaboration demonstrates that even hard-to-reach iOS and other…
HCLSoftware has officially brought to the market Unica, a leading-edge AI marketing platform that aims to radically change the way Indian enterprises handle, automate, and optimize their marketing actions. This new platform signals a new landmark in the country’s fast-growing…
Imagine this: a customer receives an appreciation email intended for a purchase they never made, or a discount coupon for a product they bought just yesterday. Strange, isn’t it? This confuses the customer. The company’s image gets damaged. Personalization at…
StageAgent and Broadway Weekends Unlock Massive Growth with Next Millennium Media’s Custom Advertising Solutions and High-Impact Formats Next Millennium Media, a leader in innovative ad tech solutions, announced significant campaign success for New York City–centric cultural and digital platforms StageAgent, serving…
Composable Solution Simplifies Activation and Governance, Accelerating Commerce Media at Scale GrowthLoop, a pioneer in AI-driven marketing innovation, unveiled its new, purpose-built solution for commerce media teams: Compound Marketing Engine for Commerce Media Networks. This solution, built on top of…
New reporting connects marketing activity directly to assets under management (AUM), giving firms a single source of truth for enterprise forecasts and advisor adoption Snappy Kraken, the martech innovator dedicated to powering smarter, more efficient financial advisor marketing initiatives, announced…
AI-native platform delivers guardrails for scaling AI-generated content—introducing Scan, Score, and Rewrite capabilities, deterministic trust scores, and a developer-first API and MCP architecture Markup AI announced $27.5 million financing, led by Genui Partners and EMH Partners and including Capital Factory…
As part of Zeta Marketing Platform, new GEO Solution will give brands visibility, accuracy and competitive edge across AI-generated answers Zeta Global, the AI Marketing Cloud, announced its Generative Engine Optimization (GEO) solution, a new capability built into the Zeta…
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