Instacart and Advantage Solutions Inc., a leading sales and marketing agency for consumer goods manufacturers and retailers, announced a strategic partnership to help consumer packaged goods companies (CPGs) of all sizes improve in-store execution. Together, Instacart and Advantage will deliver…
Web Precision, a leading website design and digital marketing agency based in Nassau County serving the greater Long Island area, has introduced a new AI SEO service tailored specifically for local businesses aiming to excel in the future landscape of…
Skanteq, a martech startup, has launched an affordable, no-app, code-free augmented reality (AR) platform aimed at helping marketers and businesses create immersive customer experiences without the typical technical or financial hurdles associated with AR technology. The platform is browser-based and…
Evoke Strategy has announced the launch of Full-Funnel Digital PR™, a proprietary methodology designed to address the longstanding challenge of measuring the return on investment (ROI) in public relations. This innovative approach combines measurable attribution with digital amplification, enabling PR…
Later, a leader in influencer marketing and social media management software, recently unveiled a wave of new features aimed at helping social media marketers boost creativity and achieve greater impact across platforms. These innovations were showcased during Later’s new quarterly…
Handling social media across different locations has changed dramatically, going beyond just posting and replying to comments to a mix of brand consistency, local relevance, timelines, and AI-driven strategy in the year 2026. Social media teams that are used to…
The Trade Desk has announced Audience Unlimited, a sweeping update to its third-party data marketplace, which the company says will significantly improve accessibility and affordability for advertisers. The launch is planned for late 2025 across select agencies, with full availability…
Instacart has introduced a suite of new features for its AI-powered Caper Carts, designed to enhance the omnichannel grocery shopping experience by making savings more accessible and personalized right in the aisles. Building on its existing real-time budgeting capabilities, the…
Sprinklr, a leader in unified customer experience management, has announced a slate of new AI-powered solutions aimed at transforming how brands connect with customers in an increasingly digital world. The rollout includes Sprinklr Copilot, Sprinklr AI Agents, and significant upgrades…
MNTN, the NYSE-listed technology platform that integrates performance marketing with Connected TV, has seen a dramatic increase in agency-led accounts, which have quadrupled in 2025. This surge marks a milestone in MNTN’s broader goal to democratize television advertising, making it…
NielsenIQ (NIQ) has released its 2026 Consumer Outlook: Guide to 2026, detailing how brands can thrive in a market defined by consumer caution and constant change. Despite a growing sense of confidence among shoppers, the report uncovers that this optimism…
The digital marketing scene is always dynamic and constantly changing. Just when marketers figure out and successfully apply SEO strategies, new ones emerge, greatly altering the rules of the game. So what is new besides AEO (Answer Engine Optimization) –…
Founder and CEO Marie Swift Remains at the Helm as Rising Star Partner Jonny Swift Steps Into Elevated Leadership Role Impact Communications, Inc. (Impact), an award-winning marketing and PR firm that has since 1993 exclusively served the financial services industry,…
Adoption of alternative solutions has reached 91%, supported by 90% of respondents reporting satisfaction with their chosen solutions ID5, the market-leading identity provider for digital advertising, has published its 2025 State of Digital Identity Report, spotlighting the diverse approaches industry…
New Appointments Strengthen Business Development, Direct Sales, and Sales Enablement Mundial Media, a leading contextual marketing platform specializing in multicultural audiences, announced the appointment of five senior executives to its leadership team. These new hires include seasoned professionals in sales,…
We believe Airship’s inclusion for the first time in this report signals a market shift toward intelligent platforms that unify messaging, experiences and data Airship, the mobile-first customer experience company, announced its first ever recognition in the 2025 Gartner® Magic Quadrant™…
Koddi, the leading commerce media platform for enterprises, released new research that reveals 94% of advertisers value the ability to activate on-site, off-site and in-store from a single platform, and 69% prefer to buy through retailer-led solutions, underscoring the demand…
Today’s MarTech Top Voice: CEO of Unbounce Steve Oriola. For the MarTech Top Voice series, we are delighted to have such an esteemed guest as Steve, CEO of Unbounce Go-to-Market Solutions. This company, which is the parent company of Unbounce’s…
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