In a major strategic move designed to create a more holistic and powerful marketing partner for brands, Advantage Solutions has officially combined its creative and media powerhouse, Amp Agency, with its commerce and shopper marketing specialist, Advantage Unified Commerce (AUC).…
In a strategic alliance aimed at elevating the quality and scale of connected TV advertising, the advanced digital advertising provider Causal has announced a new partnership with OpenX, one of the world’s leading omnichannel supply-side platforms. The collaboration is designed…
The data analytics and advisory firm Circana has unveiled a significant evolution of its Marketing Foresight® solution, introducing a next-generation platform designed to revolutionize how global brands approach marketing mix modeling. The revamped tool now incorporates advanced artificial intelligence and…
In a significant move to broaden its international presence, the China-based technology provider Aurora Mobile has announced a major expansion of its enterprise solutions into the Japanese market. The customer engagement and marketing technology firm is introducing a suite of…
In a direct challenge to the decades-old practice of keyword research, the public relations firm Zen Media has unveiled a new proprietary system designed to redefine brand visibility for the age of generative AI. The company announced the launch of…
In a striking new report, DISH Media has revealed that a significant portion of advertisers are failing to connect with millions of consumers, thereby missing out on a market segment with nearly $4 trillion in buying power. The research, conducted…
In a major move to streamline go-to-market execution for revenue teams, ZoomInfo has officially launched its Copilot Workspace, an AI-powered platform designed to consolidate a seller’s entire book of business into a single, unified interface. This new execution engine aims…
The long-standing tradition of deep discounts as the primary driver of Black Friday-Cyber Monday (BFCM) sales is facing a significant challenge, according to a new study from the tech-enabled growth marketing firm Power Digital. The firm’s 2025 report, based on…
In a move that strengthens its position in the advanced television and digital video landscape, the global programmatic media company MiQ has officially been named to the YouTube Activation Partners program. This designation places MiQ within a select and trusted…
Introduction: Why Brands Need Experiences, Not Just Ads The last time you really remembered a brand, it was probably not because of a digital ad you unnoticeably passed by during your lunch break. Most likely, it was due to an…
Today’s MarTech Top Voice: Jonathan Moran, Head of MarTech Solutions Marketing at SAS. For the recent issue of the MarTech Insights Top Voice Interview Series, we introduce Jonathan Moran, Global Marketing Lead at SAS for the marketing solutions portfolio, specifically…
In a move designed to democratize access to premium advertising channels, a new company called Trusted TV has announced the public launch of its platform, buy.trustedtv.com. The service offers a simple, fully-managed solution that enables local businesses to run advertising…
New capabilities, new capital, and a new category make Veylan the first intelligent system to unify strategy, creative, and media execution Veylan announced new product features to the industry’s first fully integrated AI-native operating system for advertising, unifying strategy, creative,…
New advertising platform leverages American Express digital platforms, giving advertisers the ability to help reach customers in high-intent, relevant moments American Express unveiled Amex Ads, a digital advertising platform designed to help brands connect with American Express’ 34 million U.S.…
Integration of purchase data with commerce media platform makes valuable first-party audiences accessible and actionable at scale for advertisers Affinity Solutions, a leading consumer purchase insights company, announced an integration with Microsoft Advertising to provide advertisers with custom Consumer Purchase…
In the heart of Dallas-Fort Worth, a digital marketing agency is quietly, passionately changing the game for local businesses— one authentic story at a time. DFW Website SEO, known for its hands-on approach to digital marketing, invites entrepreneurs, business owners,…
Truecaller, the world’s leading communications platform, unveiled adVantage, an AI-powered recommendation engine that redefines how businesses engage users in high-attention communication moments. adVantage leverages a centralized intelligence hub that continuously learns from user interactions, refining its outputs to foster deeper…
New Ecommerce Pulse Report from Salsify and the Digital Shelf Institute finds shoppers switching brands at record levels, with reviews overtaking price and AI adoption going mainstream Consumer wallets are loosening, but loyalty is no longer the driver of sales.…
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