The retail landscape is shifting rapidly as AI-driven experiences begin to replace traditional search and ecommerce pathways. This week, payment giant PayPal and AI-driven answer engine Perplexity launched “Instant Buy,” a feature that integrates PayPal’s checkout directly into Perplexity’s conversational…
Connected TV ad platform launches Certified Supply, a new solution that gives advertisers a direct path to publishers with zero fraud risk or inventory waste Vibe.co, the ad platform bringing hyper-targeting to connected TV (CTV) for performance marketers, announced that…
ADcology, the behavioral-science advertising agency founded by Dr. Greg Cynaumon, Ph.D., announced the expansion of its proprietary AI-driven personality-mapping and attribution technology. This platform has delivered category-leading results across TV, podcast, radio, and digital media across all brand and direct-to-consumer retail…
Vendasta, the company building AI employees to help small businesses work smarter and grow faster, announced the appointment of Eric Johnson, CEO of SurveyMonkey, and Brent Remai, the CMO of Cloudflare the past three years and former executive at Amazon,…
Asiacell, Iraq’s leading telecommunications and digital services provider, has entered into a strategic partnership with Evam, a global leader in real-time customer engagement and journey orchestration. Through this collaboration, Asiacell is adopting evamX, Evam’s advanced engagement platform, to deliver hyper-personalized, real-time…
Factory Berlin, Europe’s leading Neo Company Builder, has partnered with U.S.-based All Voice AI to launch the first platform that embeds promotions and offers directly into live, AI-powered voice conversations, enabling real-time monetization of voice calls. By inserting contextual, opt-in…
Vaudit, the leading ad billing audit and recovery platform, announced it has achieved Google Certified Click Tracker status, a major milestone validating its click tracking integrity and further elevating the reliability of its product offering. Why This Matters Official Google Recognition:…
Organizations of every size are now turning to artificial intelligence (AI) to gain insights for decision-making, automate repetitive activities, and improve the effectiveness of customer engagement. In doing so, many are building digital counterparts to human employees across commercial functions.…
Marketers used to struggle with creating enough content to keep up. That was yesterday’s problem. Today, the landscape has changed. The challenge isn’t producing more; it’s ensuring the flood of AI-generated content isn’t a liability. The push for AI has…
The rapid transformation of enterprise communication continues as organizations prioritize reliability, flexibility, and improved call experiences across distributed workforces. In a move that strengthens access to advanced connectivity and unified voice capabilities, Telnyx has announced a strategic partnership with Yeastar,…
The rapid expansion of artificial intelligence in global communication is accelerating demand for solutions that include the diverse range of languages spoken around the world. In a move that underscores the growing importance of inclusivity in AI technology, Gloo announced…
In a development that marks a significant turning point for the paid search industry, Adthena has announced that it is the first company to detect advertisements appearing inside Google AI Overview search results. The observation signals a potential shift in…
The accelerating shift toward artificial intelligence driven search is reshaping how brands achieve digital visibility, and Fast Hippo Media is positioning itself at the center of that transformation. The agency announced that its proprietary Content Everywhere platform has enabled breakthrough…
The digital signage industry continues to consolidate as leading European provider ZetaDisplay announces the acquisition of Sweden based integrator Ubiq AB, a strategic move that enhances its influence in the domestic market and expands creative and technical capabilities across priority…
In a fast evolving retail landscape where economic pressure continues to shape shopper priorities, understanding how APAC consumers will behave in 2026 has become critical for brands, retailers, and marketers. New findings from NielsenIQ, a global leader in consumer intelligence,…
Primis, the leading video discovery platform, has achieved Open Measurement SDK Web Video Integration Validation Compliance from the IAB Tech Lab for the third consecutive year, reaffirming its commitment to transparency, measurement accuracy, and ad quality across digital video environments.…
Broadsign has announced the acquisition of Place Exchange, marking a significant consolidation in the rapidly expanding out of home advertising technology landscape. The deal, supported by a minority investment from Crestline Investors, unites two major forces in programmatic digital OOH…
INVIDI Technologies, widely recognized as a pioneer in addressable advertising, has unveiled a major technological breakthrough that promises to dramatically reduce the cost of delivering targeted advertising during Internet delivered live television events. The company introduced its new solution, INVIDI…
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