Syncro, a leading B2B SaaS company serving the managed service provider (MSP) and IT markets, announced the results of its recent independently conducted benchmark survey, capturing insights from over 200 MSPs with 3 to 100 employees. The findings reveal an optimistic outlook for business growth, with 90% of respondents expecting to expand over the next 12 to 18 months, despite broader concerns about a potential economic slowdown.
Marketing Tech Insights: Colossus SSP and Confiant Enhance Ad Safety and Quality Together
“It’s encouraging to see such optimism among small to mid-sized MSPs”
Key Findings and Benchmarks
- 71% of MSPs Reported Growth Over Past 18 Months
The majority (71%) of MSPs experienced growth in the last 12 to 18 months, with 43% reporting growth between 6-15% and 27% seeing growth of 16-40%. These figures indicate the resilience and growth potential in the MSP sector, particularly for small to mid-sized businesses.
- 90% of MSPs Anticipate Growth
Looking ahead, 90% of MSPs are confident they will continue to grow over the next 12-18 months, showing optimism despite challenges such as economic uncertainties and increased competition.
- No Planned Reduction to Foundational Technology, Even with Recession Concerns
While 30% of MSPs are somewhat concerned about a recession, the survey found that 90% do not anticipate reducing their foundational Remote Monitoring and Management (RMM) or Professional Services Automation (PSA) systems. This reinforces the essential role these technologies play in their business operations and long-term growth strategies.
- Growth and Profitability Are Top Business Objectives
In the next 12 to 18 months, the top objectives for MSPs are clear: grow their business and become more profitable. Some 73% of respondents cited growth as a primary goal, while 64% stated that increasing profitability was their main focus. These objectives reflect MSPs’ drive to expand their customer base while maintaining competitive margins.
“It’s encouraging to see such optimism among small to mid-sized MSPs,” said Michael George, CEO of Syncro. “Despite economic uncertainties, these businesses are not just expecting growth—they’re actively planning for it. This confidence reflects the vital role MSPs play in today’s digital-first world, where businesses rely heavily on their expertise to stay competitive.”
- Top Concerns-Cybersecurity, Competition, Profitability
MSPs cited cybersecurity threats, sales competition, and profitability as their top concerns. The report indicates that security is a key driver for technology adoption, with many MSPs prioritizing solutions that protect their clients and operations from cyberattacks.
George added, “MSPs are facing an existential threat from cyber-attacks, which have become one of the top concerns in the industry. The survey results emphasize that security must be at the forefront of every MSP strategy. As their businesses grow, they want solutions that not only improve efficiency and profitability but also provide the security to protect their customers.”
Survey Methodology
The survey was conducted by Topline Strategy Group in August 2024, with 219 total MSP respondents, with employee counts between 3 and 25. The results reflect a representative sample of small to mid-sized MSPs in the U.S. market, offering key insights into growth, business priorities, and technology investments for this critical segment.
Marketing Tech Insights: Dunelm Boosts Product Discovery with Google Cloud’s Generative AI
For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com
Source – businesswire
