Impartner revealed its strategic union with Crossbeam

Impartner announces a revolutionary partnership with Crossbeam that will fortify partner ecosystems and facilitate fluid communication.

Today, Impartner, the fastest-growing and most award-winning provider of reseller and partner management technology, and Crossbeam, a famous partner ecosystem platform for relationship data, announced their strategic merging. By providing enterprises with never-before-seen options to improve their partner ecosystems and spur higher revenue development, this ground-breaking integration represents a critical turning point in the partner management environment.

A smooth connection between PRM and PEP is made possible by Impartner’s cooperation with Crossbeam, which brings together two market leaders in their respective fields. Businesses can now get a complete picture of their partner networks, spot untapped opportunities, and foster deeper ecosystem stakeholder collaboration by fusing Crossbeam’s unmatched data insights with Impartner’s powerful PRM capabilities.

“A good use of technology simplifies things related to workforce and workflow,” stated Adam Michalski, Crossbeam Vice President of Ecosystems. “Many of our joint clients’ productivity will grow when Crossbeam and Impartner are integrated into partner ecosystems, freeing them up to concentrate on developing deeper, more profitable partnerships.”

The Impartner-Crossbeam integration’s main advantages and features include:

• Enhanced Visibility: By combining data from many sources, businesses may gain unmatched visibility into partner ecosystems, allowing them to spot possibilities that overlap, possible gaps, and areas where collaboration could be strengthened.
• Data-Driven Decision Making: Use Crossbeam’s robust analytics to turn partnership data into useful insights that can be used to make more informed decisions and allocate resources more efficiently.
• Streamlined Partner Engagement: Enable real-time updates and give partners a uniform, user-friendly experience by synchronizing data across Impartner’s PRM solution and Crossbeam’s partner ecosystem platform.
• Increased Revenue Opportunities: To promote revenue development and maximize return on investment, identify complementary partner partnerships, unearth hidden income opportunities, and better utilize partner networks.

Gary Sabin, VP of Product at Impartner, stated, “We are thrilled to join forces with Crossbeam, a leader in ecosystem-led growth, to transform the way enterprises manage and exploit their partner ecosystems. This integration enables companies to realize the full potential of their alliances, foster teamwork, and promote mutual success. The partner management environment is changing thanks to Impartner and Crossbeam working together.”