Axis has announced a new integration with HUMAN, a leading global company specializing in digital fraud prevention and bot mitigation, to enhance protection against fraudulent activities across connected TV, video, and display advertising. This collaboration is designed to strengthen Axis’s ability to provide advertisers and publishers with cleaner and more trustworthy inventory, ensuring campaigns reach genuine audiences across both web and in-app environments.
The integration allows Axis to use HUMAN’s advanced fraud detection technology for real-time traffic scanning. This process identifies invalid traffic and sophisticated bot activity before impressions are ever delivered, significantly improving the accuracy and security of digital ad transactions. By preventing fraudulent activity at the source, advertisers can gain greater confidence in the quality of their campaigns, while publishers can maintain higher inventory value.
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In addition to its detection capabilities, the system offers transparent HUMAN reports that are made directly accessible to Axis partners. This open visibility helps build stronger trust and accountability across the programmatic advertising ecosystem, creating a more reliable environment for buying and selling media.
“Connected TV and video are growing rapidly, but so are the risks associated with invalid traffic. Integrating HUMAN allows us to offer an extra layer of protection, giving our partners full confidence that every impression is verified, authentic, and ready to perform,” said Ann Tarasewicz, CEO of Axis.
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As CTV and video advertising continue to grow, fraudulent traffic remains a major challenge for advertisers seeking efficiency and transparency. This partnership positions Axis to work more closely with leading digital advertising partners, creating a more secure and efficient programmatic marketplace. It also reflects Axis’s broader commitment to innovation and quality in the AdTech sector.
The integration marks another step in Axis’s efforts to combat ad fraud with robust, technology-driven solutions. By combining HUMAN’s real-time detection with Axis’s traffic verification systems, the companies aim to set a higher standard for fraud prevention across multiple formats. With this move, advertisers and publishers alike can benefit from better performance, improved trust, and stronger protection in a rapidly evolving digital landscape.
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