Aimy, a conversational AI cross-channel media buying platform brings premium video inventory to small and mid-sized businesses with AI-powered simplicity.
Brand Networks has introduced major enhancements to its Aimy advertising platform that are designed to make premium television advertising more accessible for small and mid sized companies throughout the United States. The company, which operates as part of Augeo and specializes in artificial intelligence driven media solutions, has incorporated new capabilities powered by Comcast’s Universal Ads API. With this integration, advertisers can now plan, execute and evaluate connected TV campaigns directly inside the Aimy interface, creating an easier path for local businesses to appear in top tier video environments that were once only available to nationwide brands with large media budgets.
Aimy positions itself as one of the first artificial intelligence powered assistants focused specifically on television ad buying. The technology opens the door for smaller companies to reach consumers in living rooms across the country by tapping into the extensive scale of Universal Ads. According to the company, this provides the potential to reach as much as 90 percent of households within the United States. The approach combines safe and premium video inventory with automation that continually adapts to advertisers goals, delivering results that are often out of reach without sophisticated media resources.
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Mike Garsin, CEO of Brand Networks, said the shift offers a new level of opportunity for local enterprises that have traditionally been excluded from television budgets. “For too long, TV has been out of reach for small businesses without big budgets, creative teams, or media buyers,” he said. “With Aimy and Universal Ads, we are removing those barriers. Now any business from a neighborhood coffee shop to a regional franchise can launch premium TV campaigns with the same ease as a social ad.”
The platform’s new features include artificial intelligence guided campaign development that selects targeting criteria, content recommendations, pacing and performance optimization. Aimy also brings improved transparency by combining Universal Ads reporting with metrics from digital and social channels so that advertisers can evaluate return on investment across their marketing activity in one location. Universal Ads also connects Aimy users to video from more than fifteen well known publishers and streaming environments ranging from major network media operations to connected device platforms such as NBCUniversal, Fox Corporation, Paramount, Roku, DIRECTV and others.
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James Borow, Vice President of Product and Engineering for Universal Ads, emphasized that the partnership supports a broader goal for the advertising ecosystem. “Advertisers of every size want TV level reach with performance grade simplicity,” he said. “The Universal Ads API is giving developers the power to build products like Aimy, and we are so excited to see how it can help small businesses that so often power local communities.”
With this new capability, Brand Networks aims to bring the influence of television to a wider group of advertisers, supporting local economies while expanding its role in the rapidly growing connected TV marketplace.
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