CallRail, a leading platform for engagement tracking, and MNTN, a Connected TV (CTV) performance marketing company, have launched a new integration that enables advertisers to directly attribute inbound phone calls and text messages to the specific CTV ads that prompted them. Traditionally, tracking leads from TV advertising has been a major challenge, but MNTN’s Performance TV platform had already introduced detailed campaign insights, such as incrementality, revenue, and conversion data tied directly to campaigns. The addition of CallRail’s call and text tracking brings even greater clarity and depth to this attribution.
Richard Girges, CTO at MNTN, highlighted that the partnership ensures advertisers know exactly which TV ads are driving customer conversations, moving business through actionable insights. Jonathan Madrigal, Digital Marketing Manager at Brand Reach Media, praised the integration as transformative, allowing clear, measurable connection between TV campaigns and inbound calls, which helps optimize campaigns faster and prove ROI confidently.
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Users of this integration benefit from several key features. They gain precise attribution of real-world call and text lead conversions at the campaign level, real-time visibility into campaign engagement to optimize messaging and creative, and a unified view of online and offline performance that helps save time by filtering performance by audience, network, campaign, and more.
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Given that nearly 60% of marketers are increasing their spending on CTV advertising, the ability to accurately track and attribute leads generated through this channel is critical. Mike Stocker, Vice President of Partnerships at CallRail, expressed excitement about being MNTN’s first call tracking partner, offering marketers the most accurate phone call and message attribution. The integration is now available to all customers of both CallRail and MNTN, allowing marketers to confidently measure and enhance their CTV advertising performance across this rapidly expanding medium.
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