Zaelab, the leading digital transformation provider for business-to-business companies, is pleased to announce the acquisition of Trellis, Inc., a B2B-focused digital commerce and marketing solutions agency. This strategic acquisition further strengthens Zaelab’s ability to deliver comprehensive, full-service digital solutions to…
Trust dynamic not the only shift for younger generations For years, word-of-mouth has played a critical role in the marketing success of small businesses. New data from GoDaddy suggests that recommendations from friends, family and co-workers are being replaced by…
Deal strengthens the platform’s lead generation and social media monetization capabilities, empowering small businesses to convert followers into customers and accelerate their growth Constant Contact, a digital marketing and automation platform that has helped millions of small businesses and nonprofits globally,…
Transformative Power of Generative AI Incubeta, a global digital marketing leader, announced its successful implementation of Gemini for Google Workspace, showcasing the transformative power of generative AI (gen AI) for businesses. With Gemini for Workspace, Gemini—Google’s AI-powered assistant—is built right…
Introduction of the Landing Pages Feature Cyberimpact, Canada’s leading email marketing platform, is excited to announce its new Landing Pages feature, a key addition to its suite of digital marketing tools. Available today, this feature empowers businesses to create high-converting…
Cart.com to Boost Jewelry Brand’s Marketing in Six Key Markets Lovisa Partners with Cart.com: Will Support the Jewelry Brand’s Digital and Performance Marketing Strategies Across Six Key International Markets Cart.com, a leading provider of unified commerce and logistics software and…
98% of marketers and agencies face data challenges, according to Lotame | Cint’s new global study, likely prompting widespread adoption of collaboration tools for solutions Key Insights from Lotame’s Global Data Collaboration Study Lotame, the global technology company that makes…
GameDriver Inc., the leading automated testing solution for gaming, immersive, and spatial computing experiences, and Perform, a specialist in performance engineering, monitoring, and DevOps solutions, have announced a strategic partnership aimed at enhancing the development cycle for developers and enterprises. “Our…
Available features at launch include AI Course Creator, webinars, premium (paid) newsletters, advanced email marketing, and marketing automation GetResponse, a leading global email and digital marketing platform, announced the launch of the GetResponse Content Monetization Platform. The all-in-one solution aims…
Research reveals Google is focused on specialized and expert news sources, comparative shopping content, and new AIO visual formats, as SearchGPT outpaces Perplexity in referral growth for many large brands BrightEdge, the global leader in AI-driven organic search, content, and…
Yugabyte today unveiled significant architectural enhancements to its flagship database, YugabyteDB, with powerful new features that fully evolve PostgreSQL to a distributed database for modern applications. These new capabilities — collectively called enhanced Postgres compatibility — enable a broader range of Postgres apps…
Integral Ad Science, a listed company on Nasdaq, has strengthened its Brand Safety and Suitability Measurement product for YouTube. The company is working to deepen direct integrations of performance data from Performance Max and Demand Gen campaigns across Google Ads.…
The marketing landscape is undergoing a continuous transformation, driven by evolving customer expectations, privacy regulations, and the relentless march of technological advancements. In this dynamic environment, staying ahead of the curve with Martech Trends 2024 is crucial for businesses to…
In the ever-evolving landscape of digital marketing, a new paradigm is emerging – Web3 marketing. This transformative approach leverages the power of blockchain technology and decentralized platforms to revolutionize how brands connect with their audiences. In this comprehensive guide, we…
Empowering Brands and Advertisers Brands and advertisers are now even more empowered by additions to grow genuine user-generated content across TikTok, Meta, Snap, Inc., and other platforms with Smartly.io. One of the biggest SaaS digital advertising platforms in the world,…
The world’s leading provider of data for digital marketing, Eyeota, a Dun & Bradstreet company, announced that it has enabled Unified ID 2.0 (UID2). The Need for UID2 In order to establish more lasting audience groups for targeting and measurement…
Introduction to the Integration Multiview, a pioneer in B2B digital marketing solutions, is pleased to announce that it has been included to LinkedIn’s Audience Insights API. This integration enables marketers to better curate and understand their target audiences in order…
With yet another acquisition, Hawke Media, the fastest-growing marketing consultant firm in the US, is taking the marketing industry by storm. By acquiring Tribute Media, Hawke will be able to reach Tribute Media’s customers and expand his marketing empire. About…
