Concentrix Corporation, a premier global provider of technology and services, has announced its acquisition of SAI Digital, a full-service firm specializing in digital commerce and customer experience (CX) technology solutions. This strategic acquisition significantly expands Concentrix’s presence in Vietnam, positioning the country as a vital hub for delivering innovative and intelligent experiences to global brands. SAI Digital is recognized for its deep expertise in e-commerce and technology, building and managing scalable platforms that serve a wide range of clients.
SAI Digital holds strong partnerships with leading digital commerce and CX technology providers and offers a proprietary AI solution suite designed to accelerate online business growth. The company maintains a robust presence throughout the Asia Pacific (APAC) region with a well-established delivery center in Vietnam that supports clients from Japan, Korea, Singapore, and other key markets. By integrating SAI Digital into its APAC operations, Concentrix is set to enhance its digital and AI-driven capabilities across commerce and customer experience, providing its clients with superior offerings to optimize e-commerce performance, improve customer engagement, and drive digital growth.
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Concentrix President and CEO Chris Caldwell highlighted that this acquisition goes beyond simply adding new capabilities. It strengthens Concentrix’s ability to deliver world-class, end-to-end technology solutions with greater speed and scalability throughout the APAC region. This move enables Concentrix to help its clients innovate faster, operate smarter, and deliver the intelligent experiences their customers demand. The expansion in Vietnam also taps into a growing pool of technical talent, which adds significant value in terms of operational efficiency and cost-effectiveness compared to more established regional markets like Singapore and Japan.
Suhas Hiwale, CEO of SAI Digital, expressed enthusiasm about the acquisition, seeing it as a pivotal step in accelerating their vision to empower brands to confidently reshape the future. He noted that partnering with Concentrix will bring more benefits to clients at a faster pace, enabling both companies to advance their missions in the dynamic digital commerce landscape.
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Overall, this acquisition is expected to accelerate Concentrix’s momentum in the APAC region, leveraging AI-enhanced digital commerce and customer experience technologies. It solidifies Concentrix’s growing footprint in the region and enhances its competitive positioning by providing cutting-edge, intelligent solutions designed to meet the evolving needs of global brands operating in some of the world’s most rapidly digitizing markets.
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