Netcore Cloud, a global leader in AI-powered marketing and customer experience, has strengthened its presence in North America with two strategic hires aimed at accelerating its vision of autonomous, agentic marketing for modern brands. Vassil Mladjov joins as Senior Vice President of AI & Strategy, bringing decades of experience in AI strategy and intelligent systems, while Erin Ritz takes on the role of Director of ISV Alliances for North America, leveraging her expertise in partner strategy to build a scalable ecosystem of integrations.
Netcore Cloud’s platform focuses on empowering marketers to plan, execute, and optimize cross-channel customer engagement autonomously, with intelligent AI agents embedded throughout. These AI agents use real-time contextual data to make strategic decisions about campaign execution, product discovery, and conversion optimization, transforming processes that formerly took weeks into actions completed within minutes. According to Pratik Bhadra, CEO of Netcore Cloud North America, this approach enables marketers and merchandisers to gain deep program insights and launch campaigns faster with greater efficiency.
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With Vassil leading the AI roadmap globally, Netcore is aiming to deliver 1:1 personalization at scale through its Agentic AI architecture that integrates intelligent agents deeply into marketing execution. Vassil emphasizes the company’s ambition to not just participate in but lead the Agentic AI revolution, envisioning a future where marketers scale with AI rather than merely using it.
Erin Ritz’s role focuses on expanding Netcore’s ISV alliance network by creating scalable, plug-and-play integrations that embed Netcore seamlessly into marketers’ workflows to accelerate adoption and drive outcome-based growth. Given the expanding adoption of API-first marketing technology solutions in North America, Erin aims to build partner ecosystems that enhance Netcore’s relevance across the marketing tech stack.
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Together, their appointments underscore Netcore’s commitment to transforming traditional marketing by embedding autonomous AI agents at its core. This will power real-time, personalized brand experiences across multiple channels including email, mobile, and web, enabling modern marketers to deliver faster, smarter, and more impactful campaigns. Netcore’s innovative agentic marketing platform blends AI-driven personalization, cross-channel orchestration, and real-time insights to offer a unified solution that scales marketing efforts while reducing manual effort.
This leadership bolsters Netcore Cloud’s strategic vision of pioneering AI-native marketing solutions that augment human expertise, automate complex tasks, and ultimately drive stronger customer engagement and ROI for brands across North America and beyond.
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