JointCommerce has announced expanded programmatic capabilities designed to help retailers and brands in highly regulated industries responsibly scale their advertising campaigns. The platform focuses on reaching verified adults aged 21 and over across premium publisher sites such as ESPN, Forbes, NBC, CBS, Hearst, Weather, and the recently added NFL Network. Utilizing first-party consumer data, JointCommerce ensures precise targeting while maintaining strict compliance with regulatory requirements and safeguarding brand integrity.
At the heart of JointCommerce’s offering is its proprietary JC Pixel technology, which directly links media exposure to commerce by attributing sales down to the SKU and menu-item level on retail menus. Advertisers can also track ad exposure from branded store-locator pages through the platform’s new “Where to Buy” tool. This comprehensive attribution enables marketers to accurately measure sales-based ROI, giving them the confidence to optimize and scale their investments effectively. Transparent real-time reporting dashboards provide detailed visibility at URL and app levels, allowing advertisers to see exactly where ads ran and how each placement performed.
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Founded over three years ago, JointCommerce provides a managed service approach that combines full-funnel strategy, creative development, and automated reporting, assisting brands and retailers with omnichannel customer acquisition and geo-targeted advertising across display, video, and retargeting. The platform integrates seamlessly with major e-commerce and point-of-sale systems, enabling streamlined measurement and optimization of campaigns targeting both new and returning customers. It also supports co-op and revenue-share models for brands and retailers collaborating on distribution, turning advertising efforts into shared growth engines powered by JointCommerce’s marketplace.
James Troja, Founder and CEO, emphasized that advertisers in heavily regulated sectors deserve enterprise-grade tools and accountability on par with mainstream categories. The platform’s unique combination of premium inventory access, product-level attribution, and data-driven precision helps advertisers rapidly identify what campaigns are effective, optimize in real time, and drive measurable growth.
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JointCommerce’s strict privacy and compliance protocols ensure advertiser data is never sold or used for targeting beyond its own campaigns, targeting verified adult consumers while adhering to state regulations and publisher policies. This privacy-first approach, combined with commerce attribution capabilities and access to brand-safe, household-name environments, positions JointCommerce as a comprehensive solution that enables highly regulated industry marketers to achieve scale and accountability while protecting brand safety.
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