GumGum Appoints Katy Loria as Global Chief Revenue Officer

GumGum, a leader in contextual-first global digital advertising, has appointed Katy Loria as its new Chief Revenue Officer (CRO). In her new role, Loria will spearhead GumGum’s global revenue strategy and operations, reporting directly to CEO Marcus Startzel. Startzel expressed enthusiasm about Loria’s arrival, highlighting her proven success in building and scaling revenue organizations within highly competitive sectors of media and advertising. Her deep expertise, especially in connected TV (CTV) and omnichannel sales, combined with a customer-focused growth mentality, is expected to accelerate GumGum’s innovation and client impact worldwide.

Loria brings over two decades of leadership experience, having previously served as U.S. CRO at FreeWheel, where she managed revenue strategies across buy- and sell-side marketplaces. She has held top roles such as CRO at Screenvision Media and national sales leader at ViacomCBS (now Paramount), with an earlier career at MTV Networks. Her industry influence has been widely recognized, with honors from ADWEEK as one of the “50 Most Indispensable People,” Cablefax naming her among the “Most Powerful Women 2024,” and inclusion in Celluloid Junkie’s “Top 50 Women in Global Cinema.” She is also engaged in prominent industry groups including the Video Advertising Bureau, CHIEF, Alliance for Women in Media, and She Runs It.

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Commenting on the evolving digital advertising landscape, Loria noted, “This is a pivotal moment for digital advertising as brands demand smarter, privacy-safe ways to connect with consumers.” She emphasized GumGum’s strengths, saying, “GumGum’s contextual AI and creative formats are built for this shift, and I’m excited to partner with Marcus and the team to put clients at the center  unlocking new opportunities, accelerating growth, and strengthening GumGum’s leadership in CTV, omnichannel, and sports sponsorship measurement through Relo Metrics.”

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GumGum is well-known for its extensive AI-powered contextual targeting solutions that deliver high-impact advertising across display, video, and CTV formats. Its proprietary Mindset Graph engine aligns consumer mindsets with advertiser goals, securing privacy-first, relevant, and engaging ad experiences across the digital ecosystem. With Katy Loria’s appointment, GumGum aims to further expand its footprint and innovation within the rapidly evolving digital and connected TV advertising space.