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iKala Unveils Kolr’s New AI Marketing Brand Identity

iKala Unveils Kolr's New AI Marketing Brand Identity

iKala, a leading AI transformation solutions provider from Taiwan, announced that its AI-driven data marketing platform, KOL Radar, has been officially rebranded as Kolr, debuting a fresh brand identity to expand its presence in global markets. The upgraded Kolr platform will continue to prioritize AI-driven innovation, with plans to launch key new features in the first quarter of this year, including the “Predictive Report” and the English version of “AI Search.” Additionally, enhancements to the “Competitor Analysis” feature will further streamline the marketing process.

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These new capabilities will provide brands with a comprehensive, one-stop solution—spanning precise search, data analysis, and performance tracking—empowering brands to achieve higher efficiency and accuracy in trend forecasting, marketing analysis, and campaign management.

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Looking ahead, iKala is joining forces with Vizuro, a pioneer in multimodal and causal AI technologies, to expand into the U.S. market and establish a broader global presence. By combining the power of Kolr, the world’s largest AI-driven data marketing platform, with Vizuro’s cutting-edge marketing attribution technology, the partnership aims to revolutionize ad placements, marketing predictions, and attribution analysis. Together, they will empower global brands to unlock new marketing opportunities and drive impactful results. iKala Business Development Director, Zara Yaqoob, stated, “iKala is in a period of rapid growth. We are dedicated to expanding strategic partnerships, enhancing our brand presence, and ensuring Kolr stands out in the global market. With its robust data capabilities and innovative technologies, Kolr delivers real value to brands, agencies, and influencers.”

iKala Co-Founder and CEO, Sega Cheng, remarked, “Since its launch in 2018, KOL Radar has approached the challenge of ‘discovering influence’ as a search problem, focusing on technological innovation. This commitment has enabled the platform to expand to over 190 countries and serve more than 50,000 brands, making it one of the world’s largest AI-powered vertical search engines. We are thrilled to collaborate with our strategic partner, Vizuro, as the fully upgraded Kolr sets its sights on the global market with a fresh identity, dedicated to organizing the world’s influence.”

Vizuro Co-Founder and CEO, Yu-Feng Wei, added, “We are thrilled to join forces with iKala to form ‘Team Taiwan’ and venture into international markets on the global stage. By combining our expertise, we strive to create a synergy where one plus one exceeds two, continuing to develop industry-leading marketing technologies that bring  innovation and value to brands of all sizes worldwide.”

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Source – Prnewswire

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