If you’ve ever felt like your sales team spends more time guessing who might be interested than actually closing deals, you’re not alone.
In today’s B2B world, where buyers are doing their research long before they talk to a rep, timing and relevance make all the difference. That’s why Informa TechTarget and Salesloft have teamed up to launch a new integration that helps sales teams work smarter by reaching the right prospects at just the right moment.
Announced on June 23, 2025, the partnership brings together two things every seller wants: real buyer intent data and automated, personalized engagement. The result is less cold outreach and more meaningful conversations with people who are already looking for what you offer.
While 85% of BDRs are laser-focused on outbound prospecting, many of them waste precious cycles pursuing cold contacts who aren’t ready to buy. We help reps hit their pipeline targets by identifying buyers who are actively researching relevant solutions… By automatically delivering these active, permissioned contacts into topically aligned Salesloft cadences, we help sellers engage the right people with the right message at the right time so they can convert more interest into opportunity. –
Jillian Coffin, SVP at Informa TechTarget
What’s New? A Smarter Way to Prospect For Smarter Sales
At its core, this integration connects Informa TechTarget’s Priority Engine, which tracks what buyers are researching online, with Salesloft’s powerful Revenue Orchestration Platform. That means sellers can automatically:
- Discover who’s actively researching relevant solutions.
- See which topics and pain points matter to them right now.
- Instantly add them to Salesloft cadences tailored to those interests.
All of it happens behind the scenes, reducing manual tasks and giving reps back their time.
“This integration helps our joint customers drive higher productivity and conversion rates by automatically adding prospects in an active buying cycle to Salesloft Cadences tailored to the topics that matter most to them. – Lesley Renna
Salesloft has been recognized by Gartner as a leader in sales engagement, and this partnership builds on that momentum by aligning outreach with real buying signals.
How It Helps Sales Teams Day-to-Day
This integration isn’t just a nice-to-have. It’s a practical solution that directly addresses the challenges revenue teams deal with every day:
- Better targeting: No more wasting time on cold lists, focus only on high-intent prospects.
- Faster outreach: Prospects are automatically delivered into the right cadences, so reps can act fast.
- Smarter conversations: With insight into what each buyer is researching, messaging becomes far more personalized and more effective.
“It’s incredibly intuitive,” said Theresa Woodiel, Director of ABM & Integrated Marketing at Deep Instinct. “Our reps instantly see the most relevant contacts in Salesloft. It saves time and helps us prioritize who matters.”
This aligns with McKinsey’s insights on how top-performing B2B sales teams are using data and automation to grow faster and more efficiently.
No Extra Cost. No Complicated Setup.
Already using both Priority Engine and Salesloft? Then you’re all set. This integration is available right now at no additional cost. No long onboarding. No hidden fees. Just better prospecting, ready to go.
Want to learn how to enable it? Head to Informa TechTarget or Salesloft.
Why This Matters Now For Smarter Sales
Let’s face it: B2B selling is only getting more complex. Buyers are harder to reach. Sales cycles are longer. Expectations are higher. In that environment, knowing who’s ready to talk and reaching out with the right message can make all the difference.
This partnership offers something rare in tech: simplicity with real impact. It gives sales teams what they need: clear signals, less friction, and more time to close real deals.
In a Nutshell
The best sales teams don’t just work harder; they work smarter. With this new integration, Informa TechTarget and Salesloft are giving B2B sellers a way to stop chasing guesses and start connecting with real demand.
If your revenue team is ready to focus on what matters, buyers who are ready to buy this partnership offer the tools to make it happen.
FAQs
1. What exactly does this integration do?
It connects Informa TechTarget’s buyer intent platform with Salesloft’s cadence tools, automatically sending in-market prospects to reps based on what they’re researching.
2. Is it automated?
Yes. Prospects are added to topic-relevant Salesloft cadences each week without manual input.
3. Who can use this?
Anyone with both a Priority Engine Sales subscription and a Salesloft license.
4. Will it help our conversion rates?
Absolutely. Reps engage buyers who are actually in the market, with messaging matched to what they care about, leading to more meetings and faster pipeline growth.
5. Is it easy to activate?
Yes. There’s no complicated implementation. If you already use both platforms, you’re ready to go.
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