Innovid, a leading independent software platform specializing in the creation, delivery, measurement, and optimization of advertising, has expanded its integration with LinkedIn to now support LinkedIn Connected TV (CTV) Ads. As a LinkedIn Marketing Partner for Campaign Management and Reporting & ROI, Innovid’s Social Ads Manager users can directly activate and manage LinkedIn’s CTV campaigns, enabling advertisers to extend professional-grade video advertising onto the largest screens within consumers’ homes.
Innovid’s expansion underscores its dedication to enhancing marketers’ targeting and reach capabilities. LinkedIn’s CTV ad format, now integrated into LinkedIn Campaign Manager, provides advertisers with access to premium, biddable video inventory from top publishers. Zak Knudson, Innovid’s SVP of Product, noted that this advancement allows brands, especially in B2B, to deliver precise, socially targeted messaging in a high-impact, brand-safe environment, elevating the effectiveness of omnichannel advertising.
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Through this integration, advertisers can conveniently activate and optimize LinkedIn CTV Ads alongside their broader social, digital, and CTV campaigns using a single unified platform. This centralization streamlines execution, enhances operational efficiency, and ensures brand storytelling remains consistent while simplifying campaign reporting.
Additionally, LinkedIn’s CTV offering has gained further traction by incorporating premium streaming inventory from partners like Paramount, allowing advertisers to combine LinkedIn’s detailed professional audience data with expansive streaming content. Innovid enhances this capability via VAST tag support, permitting marketers to repurpose existing video assets seamlessly for LinkedIn’s CTV campaigns, simplifying asset delivery and scalability.
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The move aligns with findings that LinkedIn’s CTV Ads can deliver substantially higher effectiveness and cost efficiency compared to traditional linear TV ads, as measured by third-party research. These ads enable brands to reach exclusive, untapped professional audiences with precision, driving meaningful business outcomes. By integrating LinkedIn’s CTV capabilities into its platform, Innovid is empowering marketers to manage professional video campaigns holistically, connecting with decision-makers through impactful storytelling across all screens.
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