Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Retailers Deploy Visual Media to Deliver Personalized, Immersive Experiences Online
Retailers are using visual media intelligently to create the frictionless, personalized online and in-store experiences that consumers love, according to global research out from Cloudinary. A full 93% of retailers estimated that personalization alone delivers anywhere from 50-400% improvement in business outcomes. Crucially, the survey also revealed that technology adoption has matured to the point where retailers feel able to prioritize multiple consumer trends and preferences, like accessibility, sustainability and immersive experiences like virtual try-on and 3D.
Emplifi, the leading unified customer engagement solution, released findings from its report: “Marketing Across Generations: How Gen Z, Millennials, Gen X, and Baby Boomers Engage with Brands Differently.” The report offers valuable insights into consumer behavior and generational preferences associated with brand engagement and social commerce trends. According to the report, more than half of Gen Z (53%) and Millennials (56%) have made a purchase via a social media platform in the past three months.
Genesys, a global cloud leader in AI-Powered Experience Orchestration, unveiled its state-of-the-art Executive Briefing Centre (EBC) in Chennai, underscoring its ongoing expansion and commitment to India. The newly established experiential facility offers businesses an immersive look at how Genesys is helping businesses transform customer and employee experiences through the latest advancements in AI, workforce engagement, and customer journey management.
VXI Global Expands Lubbock, TX Location With 200 New Jobs Positions
VXI Global Solutions, a leading provider of customer experience (CX) and business process outsourcing (BPO) solutions, announced an expansion of their customer service center at the Wayland Plaza, 2002 W Loop 289, adding approximately 200 new full-time positions to support their roadside assistant client’s expansion.
The state-of-the-art facility has full-time English-speaking positions starting at $18hr and bilingual Spanish roles starting at $19hr. Both positions offer an impressive weekly incentive program for applicants with exceptional Customer Service experience. Start dates begin throughout May & June 2025.
ShipBob Introduces Shipbob Plus a Fulfillment Solution for Enterprise
ShipBob, a leading global supply chain and fulfillment platform for SMB and Mid-Market ecommerce merchants, announced the launch of ShipBob Plus, an enterprise-ready fulfillment solution for the fastest-growing modern brands. ShipBob Plus enables high-performing brands to unlock accelerated growth, greater operational resilience, and cost efficiencies through a high-touch, customized fulfillment experience.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
