Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Advisor CRM Launches Free Native AI Meeting Assistant for RIAs
Advisor CRM, an all-in-one CRM platform designed exclusively for registered investment advisors (RIAs), unveiled a fully integrated AI meeting assistant, included free with every account. Advisor CRM is the first fintech to offer direct access to advisors’ CRM data from within ChatGPT and Claude via Model Context Protocol (MCP), making the data ultra-portable.
Ad.Com Acquires Public Good to Scale Purpose-Based Digital Advertising
Ad.com, a leader in performance marketing and digital media, announced the acquisition of Public Good, the industry’s top platform for values-based digital marketing via contextual targeting. The acquisition strengthens Ad.com’s position at the intersection of purpose and performance and provides Public Good with the resources and strategic backing to scale globally.
“Ad.com’s investment marks a pivotal step in our journey to global leadership, enabling us to deliver innovative, first-to-market solutions powered by next-generation AI,” said Melissa Anderson, who will lead as President of Public Good, now a member of the Ad.com family of companies.
Domo announced that influencer platform Later is using Domo’s AI and data platform to collect, visualize, and scale its data to drive decisions and accelerate its leadership in the retail and marketing space.
Later is an influencer platform that helps everyday creators earn real income by connecting them with top retailers and brand campaigns. In 2022, the company experienced a wave of explosive growth, becoming the platform of choice for brands and influencers. As thousands of new creators joined the platform, Later found itself with more data than it could handle. It struggled to manage this explosive growth in data, while also needing to provide insights to its social media creator network more effectively.
Force Marketing and automotiveMastermind Announce Strategic Data Partnership
Force Marketing, a leading provider of data-driven, omnichannel marketing solutions for the automotive industry, has announced a strategic data partnership with automotiveMastermind. This collaboration leverages automotiveMastermind’s proprietary buyer propensity data and segmentation capabilities to give Force customers the ability to unlock new opportunities across digital channels that were previously inaccessible, enabling dealers to expand audience reach, increase engagement, and drive measurable results.
Through this partnership, automotiveMastermind enhances dealers’ first-party data with its advanced BPS® (Behavior Prediction Score) and segmentation processes. By identifying high-value prospects, dealers can optimize audience targeting for maximum marketing impact.
NP Digital Elevates Paid Media ROI through Strategic Partnership with Anura
NP Digital, a leader in end-to-end digital marketing, announced its partnership with Anura, a cutting-edge ad fraud solution, to deliver higher quality paid media traffic that drives stronger return on investment (ROI) for its clients.
The collaboration, which has been ongoing for more than a year, has enabled NP Digital’s paid media team to harness Anura’s powerful fraud detection technology to eliminate invalid traffic across client campaigns. By removing bots, malware, and human-driven fraud in real time, NP Digital ensures that paid media budgets reach legitimate, high-intent audiences. This results in better campaign performance and more informed decision-making for clients.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
