Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Syspro and SugarCRM Launch Connected Sales to Shop Floor Solution
As manufacturers and distributors face increasing pressure to connect revenue growth with operational execution, Syspro and SugarCRM have announced a new go to market partnership designed to close long standing gaps between sales teams and the shop floor. The collaboration introduces a unified solution that connects customer facing sales activity directly with manufacturing and distribution operations, addressing a critical need in today’s industrial MarTech landscape.
Syspro, a provider of purpose built ERP software for manufacturing and distribution, and SugarCRM, the intelligence driven sales automation platform, are bringing their technologies together under a new offering called Sugar for Syspro. The solution combines ERP and CRM capabilities to help businesses manage complex product catalogs, long buying cycles, and deeply embedded customer relationships with greater precision and visibility.
Bloomreach Brings AI-Powered Marketing and Search to AWS Marketplace
Bloomreach, the AI company focused on personalization across the customer journey, announced that its AI-powered marketing automation and ecommerce search solutions are now available on Amazon Web Services (AWS) Marketplace. The move makes it easier for businesses running on AWS to discover, deploy, and scale Bloomreach’s personalization technology within their existing cloud environments.
With availability on AWS Marketplace, Bloomreach removes friction from procurement and implementation for global marketing and commerce teams. Organizations can now integrate Bloomreach’s capabilities directly into AWS-based technology stacks, accelerating time to value while maintaining enterprise-grade security, scalability, and operational flexibility.
Ahrefs Adds YouTube and Reddit Tracking to Brand Radar
Ahrefs, a leading marketing platform, announced the expansion of Brand Radar, its fastest-growing product. Brand Radar now tracks YouTube, TikTok, and Reddit. The update allows teams to monitor brand mentions across video platforms and Reddit visibility within Google Search – key surfaces influencing how brands are discovered and evaluated.
People now discover and evaluate brands on video and Reddit. Most monitoring tools still treat these as isolated mentions. Brand Radar brings them into one view, showing where brands appear, how competitors compare, and which channels matter most. This supports Ahrefs’ broader goal of helping businesses stay discoverable across every surface that matters.
DIRECTV Advertising Unlocks Programmatic DOOH Inventory for DIRECTV Remote
As video viewing increasingly extends beyond the living room, advertisers are looking for new ways to reach audiences during everyday moments. This shift matters to the MarTech ecosystem because it blends premium television with real world reach. DIRECTV Advertising has announced that it is unlocking programmatic digital out of home inventory from DIRECTV Remote, expanding access to Live TV video placements across a growing network of commercial locations.
Seedtag Partners With IRIS.TV To Expand Contextual Signals for CTV Targeting
Seedtag, the global Neuro-Contextual advertising company, announced a partnership with IRIS.TV that strengthens its Neuro-Contextual capabilities in CTV through enriched program-level content data. By integrating IRIS.TV’s signals into Seedtag’s proprietary AI, Liz, advertisers will have access to additional audience scale and a more complete view of campaign delivery across the TV ecosystem to further validate the effectiveness of Neuro-Contextual and the response between ads and people.
Through its industry-leading content identifier, the IRIS_ID, IRIS.TV helps address gaps in content-level metadata by providing publishers with a secure way to share AI-enriched content signals for targeting without exposing personally identifiable information (PII).
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
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