Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Celerant Unveils Customer Engagement Suite as a Central Marketing Hub at NRF 2026
Celerant Technology, a leading provider of unified retail commerce solutions, will showcase its expanded Customer Engagement Suite (CES) at NRF 2026: Retail’s BIG Show, demonstrating how retailers can manage their entire marketing strategy from one central hub — fully connected to in-store and online sales data.
As retailers face increasing pressure to personalize marketing, drive loyalty, and measure ROI across every channel, Celerant’s Customer Engagement Suite brings all customer touchpoints together inside a single, centralized retail database. Built directly into Celerant’s core commerce platform, CES connects marketing execution to real transaction data from point of sale, eCommerce, mobile apps, and customer profiles — eliminating disconnected tools, manual exports, and siloed reporting.
Vibe Retail POS Sets the Standard for Retail-Focused Point-of-Sale Technology
As point-of-sale platforms increasingly expand to support restaurants, services, and multiple verticals, many retailers are finding that generalized systems fail to meet the specific demands of in-store retail operations. In response to this shift, Vibe Retail POS is gaining recognition for a different approach—building point-of-sale technology exclusively for retail.
Retail businesses operate with distinct workflows that differ significantly from hospitality and service-based environments. Deep inventory management, SKU-level tracking, returns and exchanges, real-time stock visibility, and in-store operational speed require systems designed specifically around retail use cases. As a result, retailers are increasingly prioritizing platforms purpose-built for their needs rather than multi-vertical solutions stretched across industries.
Google Cloud Brings Shopping and Customer Service Together With Gemini Enterprise for CX
At NRF 2026, Google Cloud unveiled Gemini Enterprise for Customer Experience (CX), an agentic solution designed to bring shopping and customer service together on a single intelligent interface for businesses, including retailers and restaurants. The solution introduces new prebuilt and configurable agents that are developed using Google’s latest Gemini models and can be quickly deployed in days. With Gemini Enterprise for CX, businesses can manage agents across the entire customer lifecycle, from initial product discovery to post-purchase resolution.
customers expect a seamless purchase journey and instant resolutions, yet traditional chatbots for shopping and customer service are often static and disconnected. Customers are frequently forced to repeat information as they move between a business’s website, mobile app, or phone support.
Dataviva and Colleqtive Partner To Deliver Closed-Loop Retail Planning and Store Execution
Retailers have invested heavily in forecasting, replenishment, order management, and promotion planning. However, value is often lost when store execution is inconsistent and store-validated ground truth does not flow back into planning. The Dataviva-Colleqtive partnership tackles this issue. Colleqtive offers a mobile app that empowers store teams to execute critical processes in a structured, auditable way, directly on the shopfloor. Dataviva is a live retail planning platform that continuously detects exceptions and recommends optimal actions across forecasting, inventory, and promotions. By integrating both platforms, retailers gain a closed-loop operating model:
Commerce Backs Universal Commerce Protocol for AI Powered Buying on Google
Commerce has announced its support for Google Universal Commerce Protocol, marking an important step toward enabling direct buying experiences across Google AI surfaces. The move is significant for the MarTech and ecommerce ecosystem as Universal Commerce Protocol aims to standardize how merchants connect with conversational AI and agent driven shopping journeys at scale.
Commerce, the parent company of BigCommerce and Feedonomics, said it is endorsing the new open source protocol as a foundation for the future of AI enabled commerce. Universal Commerce Protocol establishes a shared language that allows agents and systems to work together across the full shopping lifecycle, from discovery and purchase to post purchase engagement. By reducing the need for merchants to build custom integrations for every AI agent, the protocol is designed to simplify access to customers across a rapidly expanding AI ecosystem.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
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