Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
SugarCRM Named to Constellation ShortList for Midmarket CRM Suites
SugarCRM, a leading provider of intelligence-driven sales automation tools, has earned a spot on the Constellation ShortList™ for Midmarket CRM Suites for the third quarter of 2025. The recognition highlights the company’s standing as one of the top technology providers for midmarket organizations seeking comprehensive customer relationship management solutions.
The Constellation ShortList™ serves as a trusted guide for decision-makers evaluating technology investments in fast-changing markets. Selections for the Midmarket CRM Suites category are based on extensive research, including client inquiries, partner feedback, market share analysis, customer testimonials, and vendor selection projects handled by Constellation Research.
DoubleVerify Report, AI Boosts Workflow Efficiency and Business Outcomes
DoubleVerify, a leading software platform for media quality verification, ad performance optimization, and outcome measurement, has released its 2025 Global Insights: AI, Automation and the Future of Digital Advertising report, revealing how artificial intelligence is reshaping workflows and driving stronger business results across the ad industry.
Drawing on DV’s platform analytics, campaign data, and a global survey of nearly 2,000 marketing and advertising decision-makers, the report underscores the growing operational strain on marketers particularly in programmatic media buying where routine, manual adjustments consume valuable time and resources.
NiCE Deepens Salesforce Partnership To Accelerate Customer Service Workflows
NiCE has announced a significant expansion of its strategic alliance with Salesforce, aimed at weaving AI-powered orchestration and intelligent automation more deeply into customer service operations. The enhanced integration between NiCE CXone Mpower and Salesforce Service Cloud promises to unify contact center capabilities with CRM intelligence, enabling organizations to deliver complete, connected customer service experiences.
Perplexity Proposes $34.5 Billion Buyout of Google’s Chrome Browser
Perplexity AI, an artificial intelligence startup valued at $18 billion, has made an unsolicited $34.5 billion offer to acquire Google’s Chrome browser, CNBC and other sources confirmed. This surprising bid nearly doubles Perplexity’s own valuation and is backed by several investors who have committed to finance the deal.
Perplexity’s proposal includes keeping Chrome’s underlying Chromium engine open source and pledges to invest approximately $3 billion into Chrome’s ongoing development. Importantly, the startup has committed to maintaining Google as the default search engine in Chrome, though users would still be free to change it.
Google Quietly Uses Gemini AI To Combat Ad Fraud and Invalid Traffic
Google has been deploying its Gemini AI models quietly and effectively to combat ad fraud and invalid traffic (IVT) across web and mobile platforms, leading to notable improvements since late 2023. The company’s ad traffic quality division collaborates with Google Research and DeepMind experts, utilizing multi-modal large language models designed to behave like human users when navigating websites and apps. This approach allows the AI to interact with site elements, observe ads, take screenshots, and detect when ads are deceptively hidden or disruptive.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
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