Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Executive Appointments Strengthen Nexxen’s Data and Streaming
Nexxen, a global, unified advertising technology platform with deep expertise in data and advanced TV, announced the appointment of four new executives to spearhead its business development, enterprise sales and client services initiatives across specific U.S. regions as well as globally.
Nexxen Appoints Masatsune Shironishi as VP, Country Manager for Japan
Nexxen, a global advertising technology platform with deep expertise in data and advanced TV, announced that it has appointed Masatsune Shironishi as its new Vice President, Country Manager for Japan.
With more than 30 years’ experience in marketing, sales and advertising, Shironishi brings deep expertise spanning linear TV, in-stream video, over-the-top (“OTT”) and connected TV (“CTV”), digital media, ad tech and branding solutions to Nexxen.
Shironishi joins the company from Microsoft Advertising, where he served as Regional Vice President, Marketplace Development for almost three years. During his tenure, he successfully led the launch of Netflix Ads in Japan (for which Microsoft was the tech partner) and played a pivotal role in advancing programmatic business strategies for Microsoft-owned platforms.
QuestionPro and MarketCulture Partner for Customer-Centric Growth
QuestionPro, a global leader in online survey and research services, and MarketCulture, a leading provider of employee and customer engagement tools and analytics, announced a strategic partnership. This collaboration empowers companies to build and sustain a customer-centric culture, a crucial driver of customer satisfaction, loyalty, and business growth.
Gemspring Capital Acquires Appriss Retail
Gemspring Capital Management, LLC, a middle-market private equity firm, is pleased to announce that an affiliate has acquired Appriss Retail, a leading provider of AI-driven analytics and loss prevention software for retailers. Financial terms of the transaction were not disclosed.
Perficient to Showcase AI Solutions at Adobe Summit 2025
Perficient, the leading global digital consultancy transforming the world’s largest enterprises and biggest brands, announced that it will demonstrate its end-to-end digital experience expertise at Adobe Summit 2025, taking place March 17-20 in Las Vegas. Perficient will also co-host the ninth annual Women in Digital Breakfast, the longest-running event at Summit.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com
