Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Acxiom Report Urges Brands, Let AI Empower, Not Dictate the Customer Experience
Acxiom, the global data and technology company powering connected customer experiences, has unveiled its 2026 CX Trends Report titled “The Dawn of AI-Curated Experience.” The study explores how artificial intelligence is reshaping the customer experience landscape and warns brands to use AI as a tool to empower consumers rather than dictate their journeys. The findings are based on surveys conducted with 4,000 consumers and 600 business leaders across the U.S. and U.K.
OpenWeb Launches Community Exchange and Appoints Kelly Andresen as EVP of Demand Sales
OpenWeb, a leading audience engagement and advertising technology company, has announced the launch of its new platform, Community Exchange, which transforms authentic online conversations into actionable, privacy-safe audience segments. Alongside the product debut, the company named Kelly Andresen as Executive Vice President of Demand Sales, where she will lead OpenWeb’s global demand strategy, partnerships, and advertising sales operations.
Amperity Launches AI to Turn Traveler Data Into Real-Time Insights
Amperity, the leading AI-powered Customer Data Cloud for consumer brands, has announced two new industry-specific offerings Amperity for Hotels and Amperity for Airlines. These solutions are designed to help travel brands transform fragmented guest information into real-time personalized experiences, enabling them to anticipate traveler needs, strengthen loyalty, and drive direct revenue.
In today’s hyperconnected travel landscape, consumers expect instant recognition and highly relevant offers at every touchpoint from browsing flights to checking in or booking through mobile apps. Yet, for many travel companies, this level of personalization remains out of reach. More than half of airlines and hotels (58%) still operate with guest data dispersed across multiple systems, limiting their ability to deliver cohesive, personalized interactions.
Bloomreach Unites Search, Storytelling With the Launch of Personalized Media In-Grid
Bloomreach, the agentic platform for personalization, introduced Personalized Media in-Grid, a new capability that turns static product grids into intelligent storytelling surfaces — powered by its AI-powered search solution Bloomreach Discovery and amplified through its marketing and conversational shopping solutions. The feature transforms traditional product-listing pages into dynamic, story-driven experiences—showcasing the power of Bloomreach’s connected suite. Personalized Media in-Grid brings the compound value of the platform to life, uniting placement, personalization, and conversation inside the shopping journey.
Twilio Latest Report Highlights Conversational AI Rapid Adoption and Challenges
Twilio, the customer engagement platform that drives real-time, personalized experiences for today’s leading brands, released its Inside the Conversational AI Revolution report.1 Based on a global survey of 457 business leaders and 4,800 consumers across 15 countries, the report unearths major trends related to conversational AI’s adoption, perceptions, and expectations, including a finding that 99% of organizations anticipate their conversational AI strategy will change in the next 12 months.
“Businesses that want to successfully deploy conversational AI for customer service, sales, and marketing need to prioritize customer preferences in order to build long-term trust,” said Inbal Shani, chief product officer and head of R&D at Twilio. “As with any new technology, business leaders must be ready to navigate a rapidly changing technical landscape. The key capabilities to prioritize are flexibility, experimentation, and continuous monitoring of the customer experience.”
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at info@intentamplify.com
