Latest Marketing Tech Insights: Trends and Innovations Roundup

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!

Here’s a roundup of recent highlights: How Companies Are Transforming Marketing

CleverTap Acquires Rehook.ai to Strengthen AI-Driven Promotions

Fospha, the full-funnel marketing measurement platform, has launched its latest research uncovering the key to maximizing Google Performance Max (PMAX) and Paid Search performance in 2025. With brands increasing spend in Google’s Demand Capture arsenal, understanding its true return and optimizing for maximum efficiency is more critical than ever. The new Google Performance Max & Paid Search Playbook provides brands with the data-driven insights needed to outperform the competition.

DoubleVerify Expands Its AI-Powered Brand Safety for TikTok

TNL Mediagene and PChome Forge Strategic Alliance to Accelerate Content Commerce

TNL Mediagene, Asia’s next-generation digital media and data group, announced a strategic partnership with one of Taiwan’s leading e-commerce brands, PChome Online. This collaboration marks a significant step in shifting the retail media ecosystem by integrating the DNA of Content Marketing and Affiliate Marketing to launch an innovative Content Commerce operation methodology. Using high-quality content to directly drive conversion, this approach will actively promote products across various industry sectors on PChome.

JWP Connatix Now Available in AWS Marketplace

JWP Connatix, the leading video technology and monetization platform, announced its comprehensive video hosting and streaming solutions are now available in AWS Marketplace. This offering empowers businesses to seamlessly scale their video delivery and monetization strategies, leveraging Amazon Web Service’s secure and robust infrastructure to optimize viewer experiences globally with speed, security, and reliability.

In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!

For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com