Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
MGID Partners With Patch.com to Engage Unique Local Audiences Across the US
MGID, a leading global advertising platform, has announced a strategic partnership with Patch.com, one of the largest hyperlocal news networks in the United States. Reaching over 25 million unique visitors each month, Patch.com provides local news and community updates across hundreds of neighborhoods nationwide. This exclusive collaboration will enable Patch.com to enhance its monetization efforts while expanding its audience through MGID’s native advertising and content recommendation technology.
WunderKIND Ads Revolutionizes CTV Advertising with Programmatic Pause Ad Product
WunderKIND Ads, the advertising division of Wunderkind delivering user-first ad experiences that don’t interrupt content consumption, announced the launch of WunderKIND CTV Pause Ads, a groundbreaking product expanding its innovative programmatic approach to Connected TV. Developed in partnership with OpenGlass.TV, this technology ensures seamless delivery and optimization across platforms.
Mediaocean, the foundational partner for omnichannel advertising, released findings from its 2025 H2 Market Report, offering insights into the most pressing trends shaping advertising in the second half of the year. Drawing from a global survey of hundreds of marketing professionals, the report reveals a clear shift from experimentation to execution, with CTV, AI, and identity as core pillars of growth. Marketers are leaning into personalization, performance, and connected systems to fuel cross-channel, full-funnel strategies.
AdAdapted Announces New Partnership with Social Cookbook App Pepper
AdAdapted, a consumer packaged goods (CPG) media partner revolutionizing advertising technology by turning pre-shop intent into awareness and action, announced a strategic partnership with Pepper, the fast-growing recipe-sharing app empowering home cooks across the country.
This new collaboration expands AdAdapted’s audience reach and enhances its targeting capabilities for CPG brand advertisers. By integrating with Pepper’s dynamic platform, AdAdapted will be able to help brands connect with engaged home cooks at the exact moment they are discovering new recipes, sharing favorites dishes, and planning meals.
Talkdesk Expands Global Network of Regional Cloud Deployments with UK Regional Cloud
Talkdesk®, Inc. announced its new UK Regional Cloud, a significant addition to its expanding global network of regional cloud deployments, enabling United Kingdom (U.K.) customers to host their Talkdesk platform within the region. The company will showcase its new regional cloud as part of its participation at the NEXT Customer Experience Summit in Manchester, U.K.
Deploying the Talkdesk platform in the U.K. enables businesses in industries such as banking, retail, healthcare, utilities, and travel and hospitality to comply with their region-specific data privacy requirements. In addition to maintaining data compliance, the Talkdesk UK Regional Cloud enhances voice quality by hosting the platform closer to customers’ on-premises systems and end users. Ultimately, this results in an improved customer experience (CX).
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
