Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Genesys Launches AI for Supervisors to Enhance Efficiency and Customer Experiences
at Enterprise Connect 2025, Genesys, a global cloud leader in AI-Powered Experience Orchestration, announced a suite of Genesys Cloud™ AI capabilities designed to empower supervisors. These innovations help organizations navigate the future of work both within and beyond the contact center. As enterprises worldwide are looking for efficiency and scale, Genesys is enabling organizations to expand automation and augment employee performance for improved customer experiences, operational productivity and business impact.
NICE Unveils CXone Mpower for AI Automation in Customer Service
NICE announced the launch of CXone Mpower Orchestrator, the only solution that delivers true end-to-end automation for customer service by unifying all touchpoints, including virtual agents, live agents and back-office workflows, on a single AI platform. The solution was unveiled at Enterprise Connect, the leading conference and exhibition for enterprise communications and collaboration in North America.
Vidu and Aura Productions Partner for AI Generated Sci-Fi Anime
Vidu, the flagship product of ShengShu Technology and a pioneer in generative AI video, is partnering with Aura Productions, a Los Angeles-based animation studio founded by renowned producers Luo Yan and D.T. Carpenter, to develop a groundbreaking sci-fi anime series created entirely with generative AI. This collaboration utilizes Vidu’s advanced video generation capabilities to produce an innovative short anime series, ushering in a new era of AI-driven content creation in the anime industry.
Perion Adopts Unified ID 2.0 With the Trade Desk Integration
Perion Network Ltd., a leader in advanced technology solving for the complexities of modern advertising, announced its adoption of Unified ID 2.0 (UID2). The identifier allows advertisers to target the right audiences effectively across devices without compromising user trust. Powering the tool through global advertising technology leader The Trade Desk, Perion’s adoption of UID2 emphasizes the Perion One strategy and reinforces our commitment to simplifying digital marketing, enhancing advertising effectiveness, and prioritizing user needs.
RingCentral Showcases AI Innovations Transforming Customer Experiences
RingCentral, Inc., a global leader in AI-powered trusted business communications, kicked off its showcase at Enterprise Connect 2025 in Orlando, highlighting AI momentum and innovation that transforms customer experiences.
“At RingCentral, we’ve been on a journey for the past 25 years transforming the way businesses communicate and engage their customers. Now with AI, we’re reinventing customer interactions, at every stage of the customer journey – making them more intelligent, connected, and effortless,” said Vlad Shmunis, Founder, Chairman, and CEO of RingCentral. “AI Receptionist (AIR) represents the next evolution of RingCentral where we can leverage our expertise in advanced voice together with Gen AI to unleash unprecedented business value for our customers.”
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com
