Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Treasure Data Expands Access to Its AI Marketing Cloud Through AWS Marketplace
At Amazon Web Services (AWS) re:Invent 2025, Treasure Data announced its AI Marketing Cloud is now available in AWS Marketplace, giving global brands and innovative companies faster, more direct access to its AI-native marketing platform.
Treasure Data now offers its product portfolio in AWS Marketplace – Treasure Data AI Marketing Cloud, Treasure Data AI Agents, and Treasure Data Intelligent CDP – to help marketing, data, and IT teams easily discover, buy, and deploy its AI-enabled marketing platform. Through AWS Marketplace, organizations can easily procure, deploy, and manage Treasure Data’s solutions while benefiting from the security, scalability, and simplified billing of AWS.
Idomoo Partners With AWS To Power AI Video Creation on Amazon Q Business
Idomoo, a leader in personalized video technology, is excited to announce its strategic collaboration agreement with Amazon Web Services, Inc. (AWS). As part of this agreement, Idomoo’s Lucas AI Video Creator is integrating with Amazon Q Business, providing enterprises with enhanced AI-powered video content creation capabilities. This collaboration enables businesses to generate high-quality, brand-consistent videos, while leveraging AWS’s robust security and compliance standards. Customers can now create personalized video content at scale, reducing production time and costs.
Braze Delivers BrazeAI Decisioning Studio Through Google Cloud Marketplace
Braze, a leading customer engagement platform that empowers brands to Be Absolutely Engaging™, announced the availability of BrazeAI Decisioning Studio™ on Google Cloud Marketplace, providing customers with streamlined procurement and deployment of its first-to-market AI decisioning capabilities directly within their Google Cloud environments.
Google Cloud Marketplace lets users quickly deploy functional software packages that run on Google Cloud. Google Cloud Marketplace allows customers to easily start up a familiar software package with services like Compute Engine or Cloud Storage, with no manual configuration required.
VideoAmp Appoints Jonathan Gear and Sari Granat To Board
VideoAmp, a leading advertising technology company, announced the appointment of Jonathan Gear and Sari Granat to its Board of Directors. Gear and Granat bring extensive leadership experience across information services, SaaS, analytics, and global technology, strengthening VideoAmp’s mission to modernize measurement and deliver higher fidelity, outcome-based currency for the industry.
Jonathan Gear most recently served as Chief Executive Officer of Clarivate (NYSE: CLVT), a global information and analytics company, where he led a strategic repositioning to drive growth and focus across key markets. Prior to that, he spent 17 years at IHS Markit in several senior roles, including President and Chief Financial Officer, helping scale the business and guide its merger with S&P Global.
Innovid Launches Live Content Certification Program
Innovid, the independent software platform for the creation, delivery, measurement, and optimization of advertising, announced the launch of its Live Content Certification Program – an initiative designed to ensure seamless, reliable, third-party ad serving and measurement in live streaming environments, including sports. Disney, FOX, NBCU, and Paramount are the first publishers to start and complete certification, including support for live sports inventory.
With live content continuing its shift to streaming, marketers need trust, transparency, and accreditation to maximize engagement and return on investment. While Innovid already supports ad serving in live environments, this certification program stress-tests the unique needs of those environments in scenarios designed to isolate live inventory from video-on-demand (VOD). Publishers undergo hands-on testing that simulates the complexity of live sports. The result is MRC-accredited impression measurement, verified creative and tag specifications, and independent measurement capabilities, ensuring a frictionless ad experience for brands investing in live sports.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at info@intentamplify.com
