Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
NiCE Named Leader in IDC MarketScape CCaaS Europe 2025
NiCE announced that it has been named a Leader in the IDC MarketScape European Contact Center-as-a-Service Vendor Assessment 2025 Vendor Assessment (doc #EUR153005525, October 2025). The IDC MarketScape study assessed software providers on two axes: capabilities and strategies. NiCE attributes this recognition to its purpose-built CX AI platform, CXone Mpower, which empowers enterprises to unify conversational and agentic AI, ensure data sovereignty, and deliver smarter, seamless experiences at scale.
In part, the IDC MarketScape report states: “NiCE is ideal for organizations seeking compliance-driven solutions, particularly in regulated industries like government and finance. Its platform is suited for enterprises looking to consolidate CX technologies, leverage AI for automation, and ensure seamless omnichannel orchestration across multiple languages.”
TripleLift Expands Programmatic Pause Ads With New CTV Publisher Integrations
As Connected TV continues to mature and advertisers search for high impact formats that do not disrupt the viewer experience, TripleLift has broadened its Programmatic Pause Ads offering through new publisher integrations and enhanced product capabilities. The company, known as a leading Creative SSP, says the expansion makes Programmatic Pause Ads more accessible, more scalable, and more effective for brands looking to capture attention during natural viewing moments. With Programmatic Pause Ads emerging as a powerful format in the CTV landscape, the update reflects a wider industry shift toward non interruptive, action driven creative.
Salesforce Adds Observability to Agentforce to Improve AI Performance
As enterprises accelerate their use of intelligent automation, Salesforce is strengthening its Agentforce 360 Platform with a new layer of observability tools designed to give organizations clearer insights into AI performance. The update, unveiled, reflects a growing industry need for transparency and control as AI agents take on increasingly complex customer facing and operational tasks. With AI adoption surging across sectors, Salesforce aims to equip companies with the tools required to scale safely and reliably.
Sprinklr and SAMY Partner to Deliver Next Gen Customer Experience Solutions
The growing demand for unified, AI driven customer engagement has pushed global brands to strengthen their digital capabilities, and Sprinklr’s newest partnership move reflects that shift. Sprinklr, the enterprise Unified CXM provider, has expanded its global strategic alliance with SAMY, a social first agency known for integrating intelligence, creativity, and technology across its more than one thousand person organization. The collaboration aims to bring advanced customer experience solutions to brands seeking deeper insight, faster execution, and measurable results across channels.
Iterable Launches MCP Server, Strengthening Its Dominance in AI Marketing Innovation
Iterable, the AI-native customer engagement platform, unveiled the latest breakthrough in its rapidly expanding agentic marketing suite: the Model Context Protocol (MCP) Server. This new access layer gives developers and technical marketers the power to connect specialized AI tools like Cursor, Claude Code, and Claude Desktop directly to the Iterable platform and turn natural-language direction into governed, real-time platform actions. With MCP, Iterable is delivering AI that can take action—not just answer questions—transforming the speed and scale at which teams can build, optimize, and analyze campaigns while dramatically reducing their reliance on engineering.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at info@intentamplify.com
