Latest Marketing Tech Insights: Trends and Innovations Roundup

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!

Here’s a roundup of recent highlights: How Companies Are Transforming Marketing

Zendesk 2025 CX Trends: AI Boosts Loyalty

Zendesk 2025 Customer Experience (CX) Trends Report reveals a pivotal shift in customer expectations: consumers demand AI interactions that feel more human, personalized, and engaging than ever before. Drawing on insights from over 10,000 global consumers and business leaders, Zendesk’s seventh annual report uncovers five critical trends that will shape the future of customer service, underscoring how human-centric AI is redefining customer loyalty and becoming a strategic edge for companies.

Sprout Social Enhances AI Tools to Boost Brand Growth

Sprout Social, an industry-leading provider of cloud-based social media management software, announced several innovations to its product suite that enable marketers to work faster and smarter in the face of tightening budgets and heightened customer expectations. Many of these will be featured in Breaking Ground, Sprout’s quarterly event that keeps customers up to date on the latest product updates and industry trends.

Talkdesk Enhances Agent Experience with AI in CRM Tools

Talkdesk, Inc., a global provider of artificial intelligence (AI)-powered customer experience (CX) technology that serves enterprises of all sizes, announced that Talkdesk is simplifying the agent experience by embedding Talkdesk inside third-party customer relationship management (CRM) and helpdesk systems agents most often use in contact centers.

The Trade Desk Unveils Ventura: New Streaming TV OS

The Trade Desk announced that it has developed Ventura, an innovative new streaming TV operating system (OS). The Trade Desk will partner with smart TV original equipment manufacturers (OEMs) and other streaming TV aggregators to deploy Ventura. “This innovation has to come in the OS, and it has to come from a company that brings the objectivity of not owning any streaming TV content. At The Trade Desk, all we want is a fair marketplace, where supply chain costs are minimized, and advertiser trust can thrive.”

Priority Software Expands in North America with COWTOWN Retail Solution

Priority Software, a global leader in cloud-based business management solutions, furthers its expansion across North America as a new technology provider for COWTOWN, a multi-location, Canada-based specialty retailer. The digital transformation of COWTOWN’s technology infrastructure streamlines operations, generates real-time data and produces a superior omnichannel customer experience.

In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!

For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com