Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Eagle Eye Unveils Smart Rewards, Real-Time Omnichannel Loyalty Solution for Retailers
Eagle Eye, a leading SaaS and AI technology company that delivers loyalty, personalised promotions and omnichannel marketing solutions for retail, travel and hospitality brands, announced the launch of Smart Rewards, a real-time loyalty, incentive and customer engagement solution that forms a core component of the company’s Smart Checkout product suite.
The new solution will allow retailers to deliver and execute precisely targeted rewards and incentives to members at the exact moment of purchase, processing complex loyalty calculations faster than a Google search.
ActiveCampaign Opens AI Access to All, Active Intelligence Now Available to All Customers
ActiveCampaign, a leading autonomous marketing platform, announced that Active Intelligence is now available to all businesses. The AI engine, which powers autonomous marketing through a conversational interface, enables businesses to use conversational prompts to generate campaigns, create automations, and gain insights in seconds. First launched in May 2025 to Enterprise and Professional plans, this expansion brings transformative AI capabilities to all plans, with partner accounts gaining access this week.
PubMatic Scales Pause Advertising Campaigns Across Connected TV With Dentsu First to Partner
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced that dentsu, one of the world’s largest agency networks, is the first to deploy comprehensive pause ad campaigns across PubMatic’s premium Connected TV (CTV) inventory. This collaboration comes as PubMatic’s CTV business surged by 50% year-over-year last quarter, reaching 26 of the top 30 streaming platforms globally, and follows a successful pilot of the next-generation pause advertising format executed across premium CTV inventory through PubMatic’s platform, positioning pause ads as an increasingly vital component of sophisticated, enterprise-grade CTV strategies.
AdRoll Milestone, 200 Brands Activate Experian Syndicated Audiences Across Web and CTV
AdRoll announced strong early adoption of Experian‘s syndicated audiences, signaling growing demand from marketers for more accurate, scalable ways to reach customers across channels. Since April 2025, 200 brands across various industries, including retail, finance, healthcare, and hospitality, have activated Experian audiences in over 250 multi-channel campaigns, running smarter, faster campaigns across web and connected TV (CTV).
Iterable Appoints Priya Gill as CMO and Nick Beil as CPO To Accelerate Product Innovation
Iterable has announced significant additions to its executive team with the appointments of Priya Gill as Chief Marketing Officer and Nick Beil as Chief Product Officer, marking a strategic push to accelerate global growth and product innovation. Beil will join the company on November 3, 2025, focusing on product strategy and roadmap execution, including leading the development of Iterable Nova, the backbone of Iterable’s agentic intelligence suite, while also managing technical partnerships. Gill will assume her role on November 10, 2025, spearheading global marketing strategy, brand development, and demand generation as the company expands its international footprint. These appointments follow the recent naming of former Salesforce executive Sam Allen as Iterable’s CEO.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
