Latest Marketing Tech Insights: Trends and Innovations Roundup

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!

Here’s a roundup of recent highlights: How Companies Are Transforming Marketing

LG Ad Solutions Finds US Viewers Stream More During Economic Uncertainty

LG Ad Solutions, the global leader in advanced advertising for Connected TV and cross-screen devices, conducted a survey involving U.S. consumers to understand how current economic conditions are impacting video streaming behavior.

The company found that 59% of consumers are likely to stay at home more and increase their usage of video streaming services if the costs of out-of-home entertainment (traveling, dining out, etc.) become more expensive. Additionally, 66% of consumers are planning to stream more live events at home instead of buying tickets to attend, in order to reduce costs.

Pigment, an AI-powered business planning and performance management company, announced a partnership with Google Cloud to accelerate the adoption of AI-led planning across global enterprises.

Pigment’s modern planning platform allows business teams from customers that include Unilever, Snowflake, and DPD to intuitively build and adapt strategic plans. Through this partnership, Pigment will use Google Cloud’s secure, scalable, and AI-optimized infrastructure, along with its advanced storage and analytics technology, to help its customers unlock greater value from their data. The partnership will also reduce technical debt within organizations, bridge the gap between business and IT, and strengthen enterprise-wide alignment.

Jasper Names CRO, VP to Boost Enterprise Momentum

WP Engine, a global web enablement company providing premium products and solutions for websites built on WordPress[1], announced the release of a comprehensive new research report: “The Total Cost of Your Company Website: A Data-Driven Guide for Digital Leaders.” Based on a survey of more than 1,700 digital decision-makers across the U.S., U.K., and Australia, the report reveals that businesses using WordPress experience up to 44% cost savings compared to those relying on proprietary CMS platforms.

In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!

For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com