Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
NiCE Unveils NiCE Inform AI for Emergency Communications Centers
NiCE announced the launch of NiCE Inform AI, which provides Emergency Communications Centers (ECCs) with AI-driven transcription and search capabilities. This innovation helps uncover valuable insights from every call while enhancing productivity, emergency response, and employee retention.
Around the world, ECCs are a virtual lifeline handling hundreds of millions of calls every year, but they also face daunting challenges, including high telecommunicator turnover, and work and data overload. NiCE Inform AI is addressing these issues with its enhanced AI and automation capabilities. NiCE Inform AI will be available to demo at the NiCE booth (#719) during the NENA 2025 Conference & Expo, taking place June 21-26 in Long Beach, CA.
Proficy Digital Names Justin Friend VP of Sales
Proficy Digital is proud to announce the appointment of Justin Friend as Vice President of Sales. A recognized leader in automotive marketing and digital advertising, Friend brings a deep understanding of how technology and data can empower dealerships to better connect with today’s digital-first consumers.
Friend most recently served as Senior Vice President at Dealers United, where he spearheaded innovative, full-funnel digital strategies across SEO, SEM, and social media. His work not only elevated the company’s national profile but also delivered transformative results for hundreds of dealerships looking to thrive in a rapidly evolving market.
Invideo, the AI video creation platform used by over 50 million people worldwide, announced the launch of v4.0 – ‘AI Twins’ – a major leap in video creation that enables users to clone themselves or their products to generate high-quality video content in minutes. The launch builds on Invideo’s core mission to reinvent traditional editing with a faster, AI-first approach powered by Conversational Creation: a fully automated, end-to-end workflow that replaces conventional video tools with natural, text-based intuitive input for video creation and editing.
Unbound Commerce and Znode Partner for B2B App Development
Leading custom app development platform Unbound Commerce announced it has signed a partnership agreement with Znode, the most flexible, scalable B2B ecommerce platform.
Znode is an enterprise, B2B ecommerce platform designed for the unique needs of manufacturers and distributors. Znode’s B2B functionality enables management of customer-specific catalogs, multiple web storefronts, workflow approvals, complex pricing, inventory and product types, as well as quote management.
Domaine Acquires Code, Expanding European Shopify Practice and Engineering Expertise
Domaine Worldwide, the leading global Shopify design and development practice, announced its acquisition of Code, one of Europe’s top Shopify agencies. This strategic move expands Domaine’s international footprint with a new operational hub in the Netherlands and reinforces its commitment to serving commerce brands with both regional expertise and global scale.
The acquisition brings Code’s 60-person team based in Amsterdam, Delft, and Berlin into the Domaine fold, uniting two high-performing organizations with shared values around quality, deep engineering expertise, Shopify and Klaviyo platform specialization, and long-term client partnerships. With more than 300 commerce experts globally, the combined team represents the world’s largest design and development practice focused exclusively on Shopify.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
