Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
UiPath Integrates Anthropic Claude for Advanced AI Solutions
UiPath, a leading enterprise automation and AI software company, announced the integration of Anthropic’s large language model (LLM), Claude 3.5 Sonnet, to deliver new AI features in three key products, including UiPath Autopilot for everyone, Clipboard AI, and a new medical record summarization solution. Businesses will be able to achieve greater accuracy with UiPath’s platform and Claude’s advanced trusted and responsible AI capabilities.
GoTo Enhances CRM Integrations with AI for Better Customer Experience
GoTo, the company making business communications, IT management, and support easy, announced major updates to its integration offerings for GoTo Connect, increasing the number and depth of capabilities. These integrations allow for seamless connections between GoTo Connect and customer relationship management (CRM) systems, delivering a better customer experience.
AssistantAI Debuts on StructuredWeb’s ChannelGPT Platform
StructuredWeb, the provider of the leading enterprise-grade through-channel marketing automation (TCMA) platform and the first to offer a Generative AI solution built specifically for the channel, announced the launch of AssistantAI, an advanced new feature of its flagship AI platform, ChannelGPT. Rethinking and simplifying how vendors and partners collaborate, AssistantAI leverages the latest in generative AI technology to empower global vendors and their partners to streamline communications workflows, enabling faster, smarter, and more effective communications across the channel ecosystem.
Fujitsu Launches AI Agents for Autonomous Collaboration and Tasks
Fujitsu announced the global launch of its Fujitsu Kozuchi AI Agent, an AI service that can engage in high-level tasks both autonomously and in collaboration with humans. This service will be offered through Fujitsu Data Intelligence PaaS, Fujitsu’s all-in-one operation platform that is part of the Fujitsu Uvance business model which works to provide cross-industry solutions to societal issues. As of today, Fujitsu will offer the first AI agent, for use in business profitability discussions and business negotiations to share appropriate information and propose measures.
Gartner: Only 48 Percent of Digital Initiatives Meet Business Goals
On average, only 48% of digital initiatives enterprise-wide meet or exceed their business outcome targets according to Gartner, Inc.’s annual global survey of more than 3,100 CIOs and technology executives, and more than 1,100 executive leaders outside of IT (CxOs). A small cohort of CIOs and CxOs, known as the “Digital Vanguard,” has the highest achievement rate, where 71% of their digital initiatives meet or exceed outcome targets.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com
