Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
VIOOH Partners With London Lites To Expand Programmatic DOOH Footprint Across London
VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a programmatic partnership with London Lites, a new generation DOOH media owner offering brands an affordable solution to target audiences in must-have central London locations and London neighbourhoods.
London Lites offers brands the opportunity to connect with diverse London audiences through high-quality, cost-effective DOOH screens that can run static or full-motion campaigns. This partnership gives advertisers programmatic access to 49 strategically placed premium LED screens generating 74.5 million monthly impressions, representing 23% of the London roadside digital OOH market.
Vivun Introduces Ava Assist: Unlocking Capacity for Every Sales Rep
Vivun announced Ava Assist, the newest capability of Ava, the world’s first AI Sales Teammate, designed to help sales teams unlock instant capacity and improve execution across every stage of the sales process. Powered by Vivun’s proprietary Sales Reasoning Model, Ava Assist empowers sellers before, during, and after their meetings—helping them sell smarter, faster, and better.
“With Ava Assist, we’re giving every rep the power to operate at their best throughout the entire sales process,” said Matt Darrow, CEO and Co-Founder of Vivun. “Whether preparing for a meeting, navigating a live conversation, or following up afterward, Ava delivers real-time support that unlocks instant capacity for teams and fundamentally changes how selling gets done.”
TriCoast Media Extends Programming-First Adtech Model With Launch of Dark Matter Film Festival
TriCoast Media, a programming-led CTV adtech company, announced the launch of the inaugural Dark Matter Film Festival, a Culver City-based celebration of genre cinema spotlighting action, sci-fi, and horror. The festival is being launched in partnership with sister company TriCoast Entertainment, the global entertainment catalog and distribution arm, including the Dark Matter TV app.
“We didn’t set out to build an adtech company—we set out to fill our own inventory,” said Nick Risher, CEO at TriCoast Media. “Owning the content gave us leverage to rethink the supply chain from the ground up, resulting in better pricing and performance for advertisers due to fewer hops and tighter supply-path control.”
Teads Launches CTV Performance To Optimize and Measure Real Outcomes From CTV
Teads, the omnichannel outcomes platform for the open internet, has unveiled the beta launch of CTV Performance, a new solution designed to measure real outcomes from connected TV campaigns. This innovation brings a layer of accountability to connected TV (CTV) advertising by allowing brands to track tangible actions such as website visits, leads, and sales directly tied to ad exposure, extending such measurement capabilities beyond the US for the first time.
AdCreative.ai Launches Mobile App To Put Professional Ad Creation in Everyones Pocket
AdCreative.ai, part of the Appier Group, has unveiled its first mobile application aimed at transforming how businesses create digital advertisements. The launch comes just ahead of the year’s busiest shopping season, covering Black Friday and the holidays, when demand for engaging ad content peaks. The new app is designed to make high-quality ad creation accessible to anyone with a smartphone, eliminating the need for professional designers, editors, or complex creative tools.
The mobile app allows users to simply take a photo of their product and instantly convert it into a professional advertisement, user-generated content style visual, or even a high-fashion image. This innovation provides small business owners and marketers with the ability to generate ready-to-use creative assets in minutes, cutting down on the time and expense typically associated with traditional production methods.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
