Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Informa TechTarget, Salesloft Team up for Revenue Growth Solutions
TechTarget, Inc., global growth accelerator and leading provider of intent data and insights to the B2B technology sector, and Salesloft, a leading Revenue Orchestration Platform that helps B2B organizations drive durable revenue growth, announced a partnership and integration designed to help mutual customers build and accelerate pipeline by efficiently identifying and effectively engaging prospects in an active buying journey.
Basis Technologies Appoints Mark McEachran to Vice President of Product – DSP
Basis Technologies, the industry’s leading advertising automation platform, announced the appointment of Mark McEachran to VP of product – DSP. Mark will lead product strategy and development for Basis’ DSP, leveraging his more than two decades of expertise in programmatic advertising, identity solutions, and machine learning. He will focus on strengthening Basis’ DSP capabilities to address industry challenges in cookie deprecation, supply chain optimization, inventory quality, and more.
Oktopost, the leading B2B social media management, employee advocacy, and Marketing intelligence platform, announced the acquisition of Milk Video, a video creation company focused on simplifying short-form video editing for marketers. The acquisition reinforces Oktopost’s commitment to helping B2B marketing leaders create more impactful content and drive real business impact through more engaging content strategies.
NuORDER by Lightspeed Introduces Order Trends
NuORDER by Lightspeed, a leading global commerce platform that enables retailers and brands to connect, collaborate, and make smarter buying decisions, announced the launch of Order Trends, a cutting-edge feature that delivers visibility into top-performing products, categories, colors, and size curves—right within the NuORDER shopping experience. This innovation empowers retailers and buyers to make smarter assortment decisions, while helping brands drive product visibility, conversion, and revenue.
LocaliQ Launches Voice AI Agent to Transform Prospect Conversations
LocaliQ, the Digital Marketing Solutions (DMS) business of Gannett Co., Inc., unveiled its next-generation conversational AI Voice Agent—a powerful new feature within Dash™ by LocaliQ. Dash is an AI-powered prospect and lead management software solution that helps businesses attract, engage, and convert potential customers through automated, intelligent conversations. This AI Voice Agent builds on the success of Dash’s AI-powered SMS agent—adding voice capabilities to create an innovative and seamless, omnichannel customer engagement experience.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
