Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Wakefern Selects Birdzi’s Customer Intelligence Platform
Birdzi, the supermarket industry’s most comprehensive customer intelligence and engagement ecosystem, announced that Wakefern Food Corp., the largest retailer-owned cooperative in the United States, will implement Birdzi’s customer intelligence platform to better understand shopper needs and enhance promotional outreach.
“From the beginning, Wakefern was impressed by Birdzi’s best-in-class automation and personalization capabilities and the company’s desire for constant innovation,” said Darren Caudill, chief sales officer, Wakefern. “Working with Birdzi enables our supermarket banners to better respond to shopper needs as grocery retail enters an AI-driven era.”
WHOOP Partners with the Ryder Cup to Elevate the Athlete and Fan Experience
WHOOP, the human performance company, will redefine how fans experience one of the most celebrated events in sports when the 2025 Ryder Cup takes place at the iconic Bethpage Black in Farmingdale, New York, from September 26–28. As the Official Health and Fitness Wearable of the Ryder Cup, WHOOP will bring the science of elite performance directly to fans, offering unprecedented, real-time access to the heart rates and physiological data of the world’s best golfers competing under the highest pressure imaginable.
StructuredWeb Rebrands as Structured; Unveils Industry’s First Agentic AI Platform
StructuredWeb, the leading AI-first partner marketing automation platform for global enterprises, announced it has rebranded as Structured to better align with its mission to simplify partner marketing through intelligent automation and structured collaboration. The company is also debuting an entirely new AI-first platform built for the next era of channel marketing. More than a new name, the change marks the company’s bold transformation into the industry’s first agent-based AI platform that combines Generative AI and Agentic AI to help enterprises and their partners collaborate, market, and grow together in more scalable ways.
Perion and Albertsons Media Collective to Unlock First-Party Retail Audiences
Perion Network Ltd., a leader in advanced technology solving for the complexities of modern advertising, and Albertsons Media Collective, the retail media arm of Albertsons Companies, Inc., announced a strategic partnership that gives advertisers the ability to activate against Albertsons Cos.’s purchase-based first-party audiences across Perion’s high-impact display and Digital Out-Of-Home (DOOH) formats.
This collaboration enables advertisers to reach more than 100 million verified shoppers throughout the entire purchase journey—from on-the-go awareness near Albertsons Cos.’ over 2,200 store locations to online conversion— using dynamic creative, localized offers and robust measurement tools.
Springbot Pulls Identity Matrix Into Its Orbit, Supercharges AI Marketing Arsenal
Springbot, the AI-first marketing and sales automation platform, has snapped up Identity Matrix, the highest ranked visitor-ID and attribution platform that’s been turning anonymous data into named, high-intent prospects. The deal folds in Identity Matrix’s team, IP, tech stack, and clients — and drops them squarely into Springbot’s ecosystem.
This isn’t just another tuck-in. By wiring Identity Matrix’s enrichment and attribution firepower into its own AI-driven machine, Springbot now gives marketers something close to X-ray vision: the ability to spot high-value buyers, resurrect dormant leads, and run account-based marketing campaigns that don’t miss.
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