Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
CallRail and MNTN Integration Brings Performance TV Attribution To Calls and Texts
CallRail, a leading platform for engagement tracking, and MNTN, a Connected TV (CTV) performance marketing company, have launched a new integration that enables advertisers to directly attribute inbound phone calls and text messages to the specific CTV ads that prompted them. Traditionally, tracking leads from TV advertising has been a major challenge, but MNTN’s Performance TV platform had already introduced detailed campaign insights, such as incrementality, revenue, and conversion data tied directly to campaigns. The addition of CallRail’s call and text tracking brings even greater clarity and depth to this attribution.
Future Today Taps ContextIQ for Scene-Level Contextual Ad Targeting on CTV
Future Today, a leader in cutting-edge CTV ad-supported solutions, has announced the integration of Anoki’s ContextIQ technology into its Connected TV (CTV) platform in partnership with Magnite. This integration ushers in scene-level contextual targeting, which advances how advertisements are placed by aligning them precisely with specific scenes within shows, rather than simply targeting entire programs or genres. By doing so, ads become highly relevant and emotionally resonant, reaching viewers at the right moment and mindset to improve engagement and advertiser performance.
Twilio Rolls Out Rich Communication Services To Transform Business Messaging Experiences
Twilio has announced the global general availability of its Rich Communication Services (RCS) messaging platform, heralded as the most significant advancement in business messaging since SMS. With over 349,000 active customers able to upgrade to RCS through Twilio’s Programmable Messaging and Verify APIs without needing any code changes, this launch enables brands to send branded, verified messages featuring rich, interactive content such as call-to-action buttons, carousels, location sharing, and high-quality media.
Harmonic Boosts Fan Experience With Live Sports Streaming Tech
Harmonic has introduced significant enhancements to its live sports streaming platform designed to revolutionize fan engagement, protect content from piracy, and boost monetization for service providers and sports broadcasters. The solution, built on the cloud-native VOS®360 Media SaaS and VOS360 Ad SaaS platforms, offers a range of advanced capabilities including geo-synced low latency streaming, interactive multiview options, AI-powered real-time highlight creation, and sophisticated anti-piracy measures. These innovations will be prominently featured at the upcoming IBC2025 event.
Domo Unveils Enhanced Cloud Integration Upgrades for Snowflake
Domo, the AI and Data Products platform, announced enhanced cloud integration capabilities with Snowflake, the AI Data Cloud company, that enable users of all technical skill levels to work directly with their cloud data. Users can now query, load, and process data directly without moving or duplicating it, streamlining cloud data management for faster, actionable insights.
“At Domo, we’re relentlessly focused on innovation that translates into customer success,” said Ben Schein, SVP of Product at Domo. “These enhanced integrations empower users of all skill levels to effortlessly harness the full power of their cloud data. By simplifying complex data operations and providing direct access to Snowflake’s capabilities, we’re not just streamlining data management, we’re enabling faster, more impactful insights that drive real business outcomes.”
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
