Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Algolia Highlights AI Driven Search and Discovery at Shoptalk Luxe 2026
AI driven search and discovery is rapidly reshaping how consumers find and engage with luxury brands, and retailers are reassessing how they remain visible in this new landscape. Algolia announced it will showcase its latest innovations at Shoptalk Luxe 2026, taking place January 27 through 29 at the Emirates Palace in Abu Dhabi, where the company will demonstrate how intelligent search and agent powered discovery are redefining the future of luxury commerce.
At booth F40, Algolia plans to host immersive demonstrations designed for luxury retailers navigating a world beyond the traditional website storefront. Consumer expectations are shifting as discovery becomes more conversational, multimodal, and increasingly driven by AI assistants. Algolia says its platform is built to help brands adapt to this reality while maintaining precision, relevance, and control.
KNOREX Appoints Michael Sun as Chief Financial Officer
Executive leadership appointments often signal a company’s readiness for its next stage of growth, particularly in the MarTech and adtech sectors where scale, governance, and investor confidence are closely linked. KNOREX has announced that its Board of Directors has appointed Michael Sun as Chief Financial Officer, strengthening the company’s executive team as it advances its strategy as a newly public organization.
The appointment takes effect on January 22, 2026. KNOREX, which trades on the NYSE American under the ticker KNRX, is positioning itself for accelerated expansion as demand for AI powered programmatic advertising solutions continues to grow globally. The company said the addition of a seasoned finance leader reflects its focus on building internal infrastructure, strengthening financial controls, and supporting long term value creation for shareholders.
Birdeye Launches AI Native Marketing Automation for Multi Location Brands
As marketing teams grapple with increasing operational complexity, the introduction of AI Native Marketing Automation marks an important development for the MarTech ecosystem, particularly for brands operating across multiple locations. Birdeye has announced the launch of Marketing Automation, an agent driven approach designed specifically to address the structural challenges faced by multi location businesses.
Traditional marketing automation platforms were built for centralized organizations with a single brand, unified data, and linear customer journeys. Multi location brands operate under very different conditions, managing distributed locations, fragmented customer data, regulatory requirements, and the need for localized engagement without sacrificing brand consistency. According to Birdeye, these limitations have often turned automation tools into operational burdens rather than efficiency drivers.
Amaze Expands Contend Partnership To Scale Creator Led Commerce
The evolution of creator led commerce is accelerating as platforms look to blend storytelling, culture, and transactions into unified experiences. Amaze Holdings announced an expanded strategic partnership with Contend, formalizing a deeper collaboration aimed at scaling the next generation of creator led commerce through immersive content and integrated fulfillment.
Previously serving as a strategic advisor, Contend will now operate as a fully integrated partner, working alongside Amaze to shape brand campaigns and go to market strategies. The goal is to ensure the Amaze platform is positioned in a way that maximizes value for creators while helping brands connect more directly with engaged audiences. By combining Contend’s expertise in cultural storytelling with Amaze’s global commerce infrastructure, the partnership is designed to help creators launch products that connect content, community, and conversation in a single experience.
UserTesting Named Leader in Experience Research Platforms by Forrester
Recognition from independent research firms often signals broader shifts in how enterprises evaluate technology investments, and UserTesting latest distinction highlights the growing importance of experience research across the MarTech ecosystem. UserTesting announced that it has been named a Leader in The Forrester Wave™: Experience Research Platforms, Q1 2026, reinforcing its position as a trusted provider of customer insight solutions for large organizations.
The Forrester Wave evaluation examines experience research platform providers across multiple dimensions, including current offering, strategy, and customer feedback. According to the report, “UserTesting is the choice vendor for many global enterprises for UX research.” Forrester identified and assessed eight of the most significant experience research platform providers to help buyers understand the competitive landscape and select the right solution for their needs.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
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