Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Jellyfish Launches AI Powered Media In Housing Platform
Jellyfish, the leading global digital marketing company under The Brandtech Group, has unveiled a first-of-its-kind AI-driven in-housing media platform. Built on the company’s automated marketing system, the platform is a unified framework that taps into a range of proprietary AI agents and tools, including Jellyfish’s recently released Media Ops Agent.
Zight Boosts Support Efficiency With Zendesk Integration
Zight, the leading AI-powered screen recording and visual communication platform, announces a powerful new integration with Zendesk, the customer service and engagement platform, along with its innovative Request Video feature. These new capabilities add to the other features of Zight’s platform to empower customer support teams to provide faster, clearer, and more efficient resolutions to customer inquiries through seamless video communication.
Copy.ai Publishes GTM AI Maturity Model, Assessment and Report
Copy.ai, the leading GTM AI platform, has unveiled an AI maturity model specifically designed for go-to-market teams. The GTM AI Maturity Model provides a comprehensive framework for organizations to assess their current AI maturity level as well as a roadmap for companies to take actionable steps towards optimizing their GTM AI strategy.
Instacart Expands In-Store Advertising to All Brands on Caper Carts
Instacart, the leading grocery technology company in North America, announced that its more than 7,000 brand partners now have access to in-store advertising on Caper Carts, its AI-powered smart carts. Advertisers can now reach and inspire customers online as well as directly in the aisles of grocery stores with a single campaign.
Swissport Chooses Box for Intelligent Content Management
Box, Inc., the leading Intelligent Content Management (ICM) platform, announced that Swissport International AG selected Box as its unified platform to intelligently manage secure content publishing in the enterprise. Headquartered in Switzerland with a presence at approximately 300 airports worldwide, Swissport is a global leader in aviation services. Swissport utilizes Box as a secure content layer to manage its central employee communications platform and maintain data security around confidential information.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com
