Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Vested, Fintel Connect Partner to Bring Affiliate Marketing to Banks and Fintechs
Vested, the leading marketing and communications agency dedicated exclusively to financial services, announced a strategic partnership with Fintel Connect, the leading growth marketing platform built for the financial industry. The partnership will help banks and financial brands unlock new growth through affiliate marketing, a proven, cost-effective channel that drives qualified customer acquisition.
Gamehaus Holdings Inc. Announces Strategic Partnership with AppsFlyer
Gamehaus Holdings Inc., a technology-driven mobile game publisher, recently announced a strategic partnership with AppsFlyer, a leading marketing measurement and analytics platform. The collaboration integrates AppsFlyer’s AI-powered solutions with Gamehaus’s proprietary systems to enhance data integrity, improve marketing efficiency, and support the Company’s global expansion efforts.
Comperemedia, Equifax Partner to Help Financial Marketers Gauge Consumer Risk and Strategy
Comperemedia, the leading go-to-market strategy provider for financial services marketers, announces their strengthened ability to help financial institutions decode competitor strategies and consumer targeting patterns through the introduction of Equifax risk scores directly within the Comperemedia Direct platform.
Perspire Sauna Studio Appoints Caroline Linton as Chief Marketing Officer
Perspire Sauna Studio, the country’s largest sauna franchise specializing in full spectrum infrared sauna (IR) and red-light therapy (RLT), announced the appointment of Caroline Linton as Chief Marketing Officer. Linton will oversee brand strategy, integrated marketing, consumer growth, and franchise development marketing as Perspire advances its next phase of national expansion.
Boomi Named Exemplary Vendor in ISG 2025 Data Integration Guide
Boomi, a global leader in AI-driven automation, has been recognized as an Exemplary Vendor in both the ISG Buyers Guide™ for Data Integration and the ISG Buyers Guide™ for Master Data Management (MDM) 2025. The distinction highlights Boomi’s continued leadership in unifying data, simplifying integration, and driving intelligent automation across enterprises.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
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