Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Alloy and Strapi Partner To Deliver Data-Rich, Scalable Digital Experiences
Alloy, a premier agency specializing in precision storytelling and creating digital experiences for innovative tech brands, has announced a strategic partnership with Strapi, the largest open-source headless content management system (CMS). This collaboration offers brands the ability to build modern, scalable websites with a customizable headless CMS that can grow alongside their business needs.
Thryv Named to Constellation ShortList for SMB B2B Marketing Automation
Thryv, a leading small business software provider, has been recognized on the prestigious 2025 Constellation ShortList™ for Marketing Automation solutions designed specifically for small and midsize businesses. This honor highlights Thryv’s robust marketing automation capabilities, which include lead scoring, email marketing automation, and seamless payments integration tools designed to help small businesses grow and maintain strong customer relationships efficiently.
Awin and Birl Partner To Turn Resale Into a Scalable Growth Engine for Brands
Global affiliate marketing platform Awin has entered into a strategic partnership with Birl, an award-winning resale solution, to help retail brands in fashion, sports, and other sectors leverage resale as a scalable engine for both sustainability and growth. This collaboration offers a significant breakthrough by simplifying the deployment of resale programs, which have traditionally been costly, complex, and resource-intensive to implement.
Netcore Cloud Bolsters North America Leadership With Key AI Hires
Netcore Cloud, a global leader in AI-powered marketing and customer experience, has strengthened its presence in North America with two strategic hires aimed at accelerating its vision of autonomous, agentic marketing for modern brands. Vassil Mladjov joins as Senior Vice President of AI & Strategy, bringing decades of experience in AI strategy and intelligent systems, while Erin Ritz takes on the role of Director of ISV Alliances for North America, leveraging her expertise in partner strategy to build a scalable ecosystem of integrations.
Sendbird Unveils New Standard for Voice AI Agents and Omnichannel Orchestration
Sendbird Inc., a trusted AI communications platform for major global brands, has introduced Sendbird Voice AI, an advanced voice automation solution built to handle the complexities of real-world conversations with exceptional speed and accuracy. Recognizing that response time and tone within the first second of a customer interaction can significantly impact the overall experience, Sendbird designed this solution to overcome the limitations of most current conversational AI systems that struggle to provide fast, natural, and consistent support especially when managing interactions across multiple communication channels.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
