Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Samba TV and Kochava Launch Unified TV Measurement for Scalable Attribution
Samba TV, a leader in AI-powered media intelligence, has joined forces with Kochava, a top omnichannel measurement and attribution firm, to introduce a groundbreaking unified cross-platform TV measurement solution. This partnership addresses a longstanding industry challenge by enabling advertisers and marketers to achieve continuous, reliable performance measurement across linear TV, connected TV (CTV), and digital platforms all at scale.
InMarket Revolutionizes Ad Measurement with AI Unified Measurement
InMarket, a leader in real-time marketing and measurement, has introduced Unified Measurement, an innovative AI-powered solution designed to transform advertising measurement and optimization. This groundbreaking platform represents the next evolution in media mix modeling (MMM) and AI-driven scenario planning, offering real-time, in-flight campaign optimization and incrementality analysis. By consolidating these capabilities into a single unified interface, InMarket aims to help marketers accelerate advertising effectiveness and drive incremental sales like never before.
Hightouch Secures Snowflake and Capital One Ventures Investment for AI Marketing Agents
Hightouch, a leading platform specializing in data and AI agents for marketers, has announced a strategic investment from Snowflake Ventures and Capital One Ventures. This investment expands on Hightouch’s recent $80 million Series C funding round, which was oversubscribed and valued the company at $1.2 billion, demonstrating strong belief in Hightouch’s innovative approach to revolutionizing marketing with AI-driven technology.
Aurora Mobile Unveils New Multi-Agent Collaboration Capabilities for GPTBots.ai
Aurora Mobile Limited, a leading provider of customer engagement and marketing technology services in China, announced the official launch of new Multi-Agent collaboration capabilities within its GPTBots.ai platform at the 2025 World Artificial Intelligence Conference (WAIC 2025) in Shanghai. The new functionality is designed to help enterprises flexibly build customized AI agents and overcome key challenges in AI implementation, such as data silos, rigid workflows, and lack of controllability. Aurora Mobile demonstrated practical use cases at WAIC 2025, including real estate sales and financial analysis, sparking strong interest from enterprises across industries including finance, e-commerce, and smart manufacturing.
Strategus Launches SalesLink for Auto
Strategus, a leader in data-driven Connected TV (CTV) advertising, announced the launch of SalesLink for Auto, the first-of-its-kind closed-loop attribution solution from a managed services provider to directly tie CTV ad exposure to real-world sales outcomes. Designed specifically for automotive marketers, SalesLink for Auto represents a major step forward in the evolution of Performance TV, delivering campaign transparency and business impact with unmatched precision.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
