Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Etaily Lands Strategic Investment From Japan’s SMBC, Bringing Total Funding to $24 Million
etaily, the Philippines’ digital-native retail platform, has secured new strategic investments led by Japan’s Sumitomo Mitsui Banking Corporation (SMBC), through its SMBC Asia Rising fund, bringing its total funding to over $24 million. Other investors in this round include Kaya Founders, JGDEV of the Gokongwei Group as well as other notable Asia-based families.
etaily enables some of the world’s best-known consumer brands in Southeast Asia, including Levi’s, Skechers, Abbott, L’Oreal among others. Etaily operates the eCommerce and marketing arm of more than 80 consumer brands and combines this with brand building, in having built Philippines fastest growing pet food brand Floof Pets next to supplements brands Nutrie among others. Gross Sales have doubled in the last 12 months as it accelerates growth in the region’s $230B retail market.
GoWit Launches GoWit One a Unified AI Platform for Global Retail Media
A new development in the fast evolving retail media landscape is aiming to solve one of the industry’s most persistent challenges. GoWit has introduced GoWit One, a unified AI operating system designed to streamline the way agencies manage commerce and retail media campaigns, offering a centralized system that promises dramatic improvements in speed and accuracy. The launch arrives at a time when retail media networks are expanding rapidly, yet operational complexity continues to slow growth and performance. The announcement is expected to draw significant attention across the MarTech ecosystem where efficiency and automation have become essential for scale.
Iterable Releases Black Friday Insights Report Highlighting Record AI and Multichannel Growth
In a pivotal moment for the customer engagement and retail marketing ecosystem, Iterable has released its annual Black Friday Insights Report, offering a detailed view into the trends shaping consumer behavior and marketing execution during the year’s most competitive shopping period. The findings reflect a dramatic surge in AI powered campaign orchestration and multichannel communication, signaling a significant shift in how brands engage customers at scale.
The AI native customer engagement platform reported unprecedented activity across its system during the 2025 holiday kickoff. Marketing teams leaned heavily into cross channel strategy, pairing traditional email with mobile touchpoints including SMS, Embedded Messaging, Push, and WhatsApp. This combination drove an all time high in coordinated messaging volume, enabling brands to build connected and personalized journeys throughout the shopping cycle.
MNTN and Northbeam Partner to Bring Trusted Measurement to CTV Performance
A new integration between MNTN and Northbeam is set to reshape how marketers evaluate Connected TV performance and prove its contribution to growth. The collaboration, announced by MNTN and Northbeam, introduces a trusted and transparent way for advertisers to measure CTV alongside other channels, enabling more confident investment decisions at a time when performance accountability is under intense scrutiny across the marketing industry.
MNTN, traded on the NYSE under the ticker MNTN, is known for bringing performance marketing capabilities to Connected TV. The company confirmed that it has integrated its Performance TV data directly into Northbeam, a widely used marketing measurement platform relied on for multi touch attribution and marketing mix modeling. Through this integration, advertisers can view the performance of their CTV campaigns within the larger context of their full media strategy and understand how CTV contributes to conversions, new customer acquisition, and cross channel performance.
Accenture and Snowflake Expand AI Collaboration to Accelerate Enterprise Reinvention
A major collaboration between two leading technology companies is set to accelerate enterprise AI adoption and reshape data driven business transformation. Accenture and Snowflake have announced an expanded partnership aimed at helping global organizations unlock new value from their data and accelerate generative AI innovation. The initiative includes the launch of the new Accenture Snowflake Business Group, which will support enterprises seeking to modernize operations and reinvent business models through cloud scale intelligence.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at info@intentamplify.com
