Latest Marketing Tech Insights: Trends and Innovations Roundup

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!

Here’s a roundup of recent highlights: How Companies Are Transforming Marketing

Salesforce Launches AgentExchange Marketplace for Agentforce

Salesforce, the #1 AI CRM, launched AgentExchange, the trusted marketplace and community for Agentforce that is built into Salesforce, opening up new opportunities for partners, developers, and Agentblazers to participate in the rapidly expanding $6 trillion digital labor market.

Impact XM Acquires Touch Associates to Expand Experiential Marketing

Impact XM, a global experiential marketing agency specializing in strategy-driven brand experiences, has announced its acquisition of Touch Associates, a UK-based B2B brand experience agency. This move strengthens Impact XM’s ability to create immersive, high-impact experiences that go beyond engagement – building better connections between brands and their audiences globally.

Advisor360° Launches Tandem CRM for Independent Financial Advisors

Advisor360°, a leading provider of integrated technology for wealth management firms, is launching its first customer relationship management (CRM) solution for independent registered investment advisors (RIAs). Called Tandem, the new multi-custodial product is an enhanced CRM featuring a state-of-the-art reporting engine, secure document management vault, financial planning integrations and a modern client-facing portal.

Sinch Launches RCS Business Enablement Service for Telecoms

Sinch, which is pioneering the way the world communicates through its Digital Customer Communications Cloud, announced the launch of its RCS Business Enablement service—a comprehensive solution designed to help telecoms seamlessly launch, operate, and monetize RCS for Business.

Analytic Edge Certified for Google’s Meridian MMM in APAC

Analytic Edge, a leading provider of marketing and sales analytics solutions, announced that it is now a certified partner in APAC for Google’s Meridian Marketing Mix Modelling (MMM) platform. Meridian is an open-source MMM platform built by Google to help advertisers measure the impact of their marketing spends on sales and make smarter, data-driven decisions on marketing strategy and budgets.

In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!

For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com