Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Freepik Launches Freepik Spaces To Power AI Visual Creation in Real Time
Freepik launched Freepik Spaces, a powerful new product within its AI Creative Suite that provides a node-based interface to build, automate, and collaborate using AI workflows. Freepik Spaces enables creative teams – including creative directors, advertisers, marketers, filmmakers, innovation leads in enterprise, and their stakeholders – to go from concept to campaign on a shared space in real time.
Freepik’s AI Creative Suite brings together the latest AI models, professional editing tools and stock assets within a single platform, enabling creatives to build end-to-end processes that produce high-quality results consistently. Millions of creatives worldwide, including more than 700,000 premium subscribers, use Freepik to produce and enhance professional-grade visuals, empowering individuals and enterprises to create stunning visuals with ease.
Gcore Launches Everywhere AI To Deliver AI Deployment in Just Three Clicks Across Cloud
Gcore, the global AI, cloud, network, and security solutions provider, announced the launch of Everywhere AI. This high-performance deployment platform enables enterprises, cloud service providers (CSPs), and telcos to deploy, scale, and optimize AI workloads flexibly across on-premises, hybrid, and cloud environments while maximizing performance, efficiency, and revenue.
Everywhere AI makes AI development and deployment accessible by enabling deployments of training and inference in just three clicks on one unified platform. The software is optimized for performance and efficiency, offering features including auto-scaling to meet demand and zero scaling to avoid waste, model and GPU health-checks, and CDN integration for real-time AI inference.
RingCentral Unveils RingWEM, an AI Workforce Engagement Management Suite
RingCentral, Inc., a global leader in AI-powered business communications, announced RingWEM, a next-generation offering that leverages and extends the recent acquisition of CommunityWFM workforce management. This new comprehensive solution complements RingCentral’s native cloud contact center, RingCX™, by adding powerful capabilities for agent performance, customer satisfaction, and operational efficiencies with integrated, AI-powered insights.
Snowflake Intelligence Expands AI Access for Global Enterprises
Snowflake has expanded its mission to bring artificial intelligence directly to enterprise data by announcing that Snowflake Intelligence is now available for its entire global customer ecosystem. The company, listed on the New York Stock Exchange under the ticker SNOW, describes Snowflake Intelligence as an enterprise intelligence agent that allows employees at any level to ask complex questions in everyday language. It is designed to move business users beyond surface level metrics and uncover the deeper reasons behind performance shifts. More than one thousand customers have already put the capability to work in just the past three months, deploying over fifteen thousand AI agents that are reshaping how teams operate and make decisions. Snowflake says this is only the beginning, as many more enterprises are preparing to scale agentic environments that deliver a real return on their technology investments.
DoubleVerify Introduces DV AI Verification To Identify and Manage Agent Interactions
DoubleVerify has introduced DV AI Verification, a new offering designed to help advertisers understand when their campaigns are interacting with artificial intelligence powered agents and to reduce exposure to poorly generated online material. The company, listed on the New York Stock Exchange under the symbol DV, says this marks a significant expansion of its strategy to support marketers who are now operating in a rapidly evolving digital environment where AI plays a much larger role in how people search for information, browse content, and engage with media.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
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