Customise Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorised as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyse the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customised advertisements based on the pages you visited previously and to analyse the effectiveness of the ad campaigns.

No cookies to display.

StatCounter - Free Web Tracker and Counter
marketing-technology-insights-logo

Latest Marketing Tech Insights: Trends and Innovations Roundup

Latest Marketing Tech Insights: Trends and Innovations Roundup

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experiencemarketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!

Here’s a roundup of recent highlights: How Companies Are Transforming Marketing

Salesforce Unveils Agentforce 2dx With Proactive AI Capabilities

Salesforce, the #1 AI CRM, announced Agentforce 2dx, the newest version of Agentforce, its digital labor platform for bringing trusted, autonomous AI agents into the flow of work. In this release, Agentforce is expanding beyond the reactive, user-initiated world of chat interfaces and enabling proactive AI agents to work behind the scenes, without constant human oversight, to unlock new customer and employee workflows of any kind. Organizations can now seamlessly integrate autonomous agents into their existing data systems, business logic, and user interfaces, enabling agents to anticipate business needs and dynamically take action — improving efficiency, agility, and scale.

Cedar and Twilio Partner to Enhance AI-Powered Patient Billing

Twilio, the customer engagement platform that drives real-time, personalized experiences for leading brands, and Cedar, the leading patient financial experience platform for healthcare providers, announced Twilio is powering Cedar’s patient communications across SMS and Voice, including via Twilio’s AI-powered ConversationRelay service, with the goals of improving the patient financial experience, driving operational efficiency and delivering cost reduction.

Veeva CRM Pulse Enhances HCP Segmentation and Targeting

Veeva Systems announced Veeva CRM Pulse, a data subscription that provides quarterly healthcare professional (HCP) access and multichannel engagement metrics for the life sciences industry. With HCP access data as an input for segmentation, targeting, and engagement planning, Pulse provides immediate value for commercial operations and data analytics teams.

Seismic Achieves Record Growth Fueled by Customer Momentum

Seismic, the global leader in enablement, announced it achieved significant milestones across customer acquisition, retention, and global expansion, continuing to demonstrate repeated growth and business maturity. Additionally, Seismic closed its first full fiscal year of profitability, including six consecutive profitable quarters, underscoring its category leadership in delivering innovative enablement solutions that empower organizations worldwide.

TransPerfect Unveils Integration for Adobe Journey Optimizer

TransPerfect, the world’s leading provider of language and AI solutions for global business and an Adobe Gold-level technology partner, has announced a new GlobalLink integration for Adobe Journey Optimizer (AJO).

AJO enables customers to orchestrate and deliver personalized marketing campaigns across all channels, including email, web, app, mobile, and in person. GlobalLink is TransPerfect’s suite of AI-powered translation, content management, and automation tools. This is the first integration that brings enterprise translation management technology to the AJO interface.

In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!

For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com

Share With
Contact Us
StatCounter - Free Web Tracker and Counter