Latest Marketing Tech Insights: Trends and Innovations Roundup

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!

Here’s a roundup of recent highlights: How Companies Are Transforming Marketing

NICE Launches CXone Mpower SmartSpeak to Break Language Barriers

NICE announced the launch of CXone Mpower SmartSpeak, an innovative AI-powered solution designed to break down language barriers and enable effortless global communication for businesses. Designed to enhance both customer and employee experiences, CXone Mpower SmartSpeak provides real-time language interpretation for customer service and sales interactions, empowering organizations to expand their international reach without the need for supplemental multilingual support.

VIOOH Announces 2023 Carbon Emissions Significantly Below Industry Benchmarks

VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced its full year emissions intensity (an objective measure of carbon efficiency) for 2023, which was below 0.35 grams CO2e per ad impression. Working with its sustainability partner Cedara, the Carbon Intelligence Platform and a supporter of Ad Net Zero, the 2023 calculations aligned with the new Ad Net Zero Global Media Sustainability Framework (GMSF), the global advertising industry standard for emissions measurement for not only OOH but across all media channels, providing robust and comparable calculations.

Openprise Empowers RevOps Teams with Secure AI-Powered Solutions

Openprise, a leader in revenue operations (RevOps) data automation, announced AI-agent Factory, a set of new AI capabilities built into the Openprise RevOps Data Automation (RDA) Cloud. AI-agent Factory makes it easy for marketing ops, sales ops, and RevOps professionals to build AI-powered data management and automation solutions, without limitations from IT, in a secure and compliant environment.

Vidyard Named Salesloft’s Preferred Video Partner to Enhance Sales Engagement

Video messaging leader Vidyard announced that it has been selected by Salesloft, the leading Revenue Orchestration Platform, as its Preferred Video Partner. Vidyard Messages integration with Salesloft allows users to enhance customer and prospect engagement by incorporating personalized video messages leveraging Vidyard AI Avatars directly into their email workflows. Sales teams using the two platforms together can now personalize their outbound communications to potential buyers and customers at scale, and optimize them over time based on real-time engagement tracking. This improves their timing and effectiveness and significantly increases response rates.

RAD Intel: Smarter Content Marketing for Authentic Connections

RAD Intel, a leader in AI-driven marketing intelligence, has announced its rebrand from RAD AI. This name change reflects the company’s mission to provide deep, data-driven insights that empower brands and agencies to make faster, more informed marketing decisions in today’s creator-driven economy.

In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!

For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com